LONDON--(BUSINESS WIRE)--The global mouthwash market 2019-2023 is expected to post a CAGR of close to 6% during the forecast period, according to the latest market research report by Technavio.
A key factor driving the growth of the market is innovation and portfolio expansion of smart mouthwash. The introduction of products of mouthwash and smart mouthwash with flavors by vendors, along with portfolio expansion, is driving the global mouthwash market. Innovations of mouthwash and smart mouthwash are often based on new ingredients, flavors, and packaging. Although the scope for innovation of mouthwash is limited in the market, manufacturers continuously invest in R&D to innovate smart mouthwash and launch new product variants.
This market research report on the global mouthwash market 2019-2023 also provides an analysis of the most important trends expected to impact the market outlook during the forecast period. Technavio classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.
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In this report, Technavio highlights the growing demand for alcohol-free mouthwash as one of the key emerging trends in the global mouthwash market:
Global mouthwash market: Growing demand for alcohol-free mouthwash
Most mouthwashes available in the market contain alcohol, specifically ethanol, which causes a burning sensation and dry mouth. People with burning mouth syndrome or ulcers are advised not to use such mouthwashes because of which the demand for alcohol-free mouthwash is growing in the global mouthwash market. Thus, manufacturers are focusing more on introducing alcohol-free mouthwashes.
“Most of the alcohol-free mouthwashes contain cetylpyridinium chloride to prevent tooth decay, dry mouth, plaque, and tartar buildup. Companies like Colgate-Palmolive and Listerine offers product such as total advanced pro-shield alcohol-free mouthwash and Listerine cool mint zero alcohol that contains cetylpyridinium chloride,” says a senior analyst at Technavio for research on health and wellness.
Global mouthwash market: Segmentation analysis
This market research report segments the global mouthwash market by end-user (adult and children) and geographical regions (APAC, EMEA, and the Americas).
EMEA led the market in 2018 with a market share of more than 40%, followed by the Americas and APAC respectively. The dominance of EMEA can be attributed to the increase in awareness about oral health and the growing popularity of private-label brands.
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Some of the key topics covered in the report include:
Market Landscape
- Market ecosystem
- Market characteristics
- Market segmentation analysis
Market Sizing
- Market definition
- Market size and forecast
Five Forces Analysis
Market Segmentation
Geographical Segmentation
- Regional comparison
- Key leading countries
Market Drivers
Market Challenges
Market Trends
Vendor Landscape
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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