Swagbucks Holiday Survey: Americans Hate Talking Politics, Crowded Stores and Fruitcake, but Love Fake Christmas Trees

New Swagbucks Survey Also Revealed Our Favorite Traditions and Whether Americans Drink More During the Holidays

LOS ANGELES--()--Do you deck the halls with boughs of holly, rock around the Christmas tree, or roast chestnuts on an open fire? According to a new survey by Swagbucks, a rewards- and loyalty-program company operated by Prodege, LLC, the holiday tradition Americans like best is watching holiday movies, followed closely by decorating the house.

The national survey of 1,000 U.S. adults was conducted online by Prodege in November 2018.

Most and Least Loved Holiday Traditions

The top three holiday traditions Americans most love are baking (40 percent), decorating the house (50 percent) and watching holiday movies (56 percent) — in particular, the 1983 Bob Clark classic A Christmas Story, which Americans picked as their all-time favorite holiday film.

Favorite holiday main courses include good old-fashioned ham (57 percent) and turkey (51 percent), while about 1 in 10 Americans will be eating roast beef or pasta.

When it comes to holiday desserts, Americans most love:

  • Gingerbread and other Christmas cookies — 48 percent
  • Pumpkin pie — 43 percent
  • Apple pie — 32 percent

And (no surprise!) most hate:

  • Fruitcake — 54 percent

In-store holiday shopping is the tradition Americans least love, followed by Christmas caroling. A majority (55 percent) also hate talking politics over the holidays — the survey found that 17 percent will be dreading their more-conservative family members while 9 percent will be trying to avoid their more-liberal family members.

Perhaps this is why 30 percent of Americans report drinking more alcohol during the holidays.

Wreaths and Fake Trees — the Surprise Winners of Christmas Decor

The survey discovered two surprising twists when it comes to holiday decorating:

  • When given a choice between real or artificial trees, Americans reveal that artificial trees are the top choice (49 percent) vs a real one (33 percent), and
  • Other than trees, wreaths (52 percent) are Americans’ favorite holiday décor item, followed by snowmen (51 percent), snowflakes (50 percent), candy canes (43 percent), and Santa Claus (42 percent).

Loved Ones and Giving Gifts Is What It’s All About

Americans agree that they love the holidays, and their favorite part is seeing family (63 percent) and giving gifts (57 percent). More than a quarter (28 percent) admit that they like receiving gifts, too.

The survey also revealed that Americans feel that their children (47 percent) or their spouse (45 percent) will make the holidays rewarding for them.

“We’re glad to see that Americans are looking forward to spending time with their families and friends, and that their loved ones will make the holidays rewarding for them,” said Chuck Davis, CEO and Chairman of Prodege, LLC. “That’s what it’s all about during the holidays. Swagbucks is honored to be your shopping partner to get cash back and rewards on holiday purchases.”

Holiday shoppers can earn Swagbucks on all their purchases from a wide selection of popular retailers through the Swagbucks site or by downloading the SwagButton.

About Swagbucks

Swagbucks.com is the web’s most popular rewards program that gives you free gift cards and cash for the everyday things you already do online. Earn points when you shop at your favorite retailers, watch entertaining videos, search the web, answer surveys and find great deals. Redeem points for gift cards to your favorite retailers like Amazon and Walmart, or get cash back from PayPal.

Swagbucks has already paid out more than $300 million in cash and free gift cards. Headquartered in El Segundo, California, Swagbucks is owned by Prodege, LLC, a leading internet and media company that operates multiple customer engagement brands.

About Prodege, LLC

Prodege is an internet and media company that is dedicated to creating rewarding moments for its members. Prodege is comprised of three consumer brands — Swagbucks, MyPoints and ShopAtHome — which deliver engaging content and valuable rewards to more than 50 million members. Our family of consumer loyalty websites and mobile apps rewards members with free gift cards or cash for the everyday things they are already doing online — like shopping, searching the web, watching videos and sharing opinions. Prodege's complementary suite of business solutions helps brands boost engagement with consumers by making it easy to gather insights, listen to their audience and gain further exposure to drive brand loyalty. Visit www.prodege.com for more information.


Hannah Ruark


Hannah Ruark