Rise in demand for organic and natural masks is one of the major trends being witnessed in the global body masks market 2019-2023. The demand for organic and natural skincare products that include masks and peels is gradually gaining ground and is emerging as a global trend. This is primarily due to health awareness and different concerns such as skin irritations, skin allergies, dark marks, pigmentation, and acne among others. Organic and natural masks are devoid of petrochemicals, sulfates, and parabens. These are made from plant extracts, natural oils, and other natural ingredients. Sunflower oil, jojoba oil, aloe vera, turmeric, and olive oil are used in body masks. For instance, Lush Retail offers Cup 0' Coffee face and body mask that is made with natural ingredients such as organic agave syrup, coffee infusion, talc, limonene, linalool, and others. Besides, vendors of organic masks also adhere to rigorous governmental standards of purity, which vary from region to region. These factors will drive the demand for skincare products including body masks that are free of synthetic ingredients.
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According to Technavio analysts, one of the key factors contributing to the growth of the global body masks market is the growing wellness industry to propel the demand for professional masks:
Global body masks market: Growing wellness industry to propel the demand for professional masks
The growing wellness industry has a direct impact on the market, especially from professional customers. The body mask market and the global wellness industry are mutually dependent. A rise in individual health consciousness and the subsequent adoption of a heathy lifestyle have propelled the global wellness market with the sprouting of several salons and spas.
Millennials are the target consumer of skincare products as they are very particular about the health and appearance of their skin. This drives them to visit salons and spas for professional skin treatments that make use of body skincare products such as professional body masks. These factors along with intense proclivity towards beauty treatments and high disposable income will lead to the growth of the market. Between 2015 and 2017, the number of spas increased by more than 22%. Therefore, the growth in the wellness industry directly impacts the sale of skincare products including body masks. Thus, the global wellness industry is expected to propel the sales volume of professional body masks during the forecast period.
According to a senior analyst at Technavio for research on consumer services and personal care, “Growing popularity of private label brands is another factor boosting the growth of the market. Private-label companies focus on delivering value at lower prices, which makes them popular. This has resulted in the growth of several private labels. Some of the key distribution channels of private label products include specialty stores, hypermarkets, and online stores. Distributors that undertake contracts for the-production of private-label brands are also focusing on improving their procurement processes and monitoring quality. For instance, Sephora, a chain of personal care and beauty stores, sells body masks by Karuna, a key vendor, along with its own private-label brands.”
Global body masks market: Segmentation analysis
The global body masks market research report provides market segmentation by end-user (professional and individual), by end-user (hospitals and clinics, ASCs, dialysis centers, and others), and by region (the Americas, EMEA, and APAC). It provides an in-depth analysis of the prominent factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.
The APAC region held the largest share of the market in 2018, accounting for more than 38% share, followed by EMEA and the Americas respectively. This rise in the number of spas in APAC has proportionally boosted the demand for professional body masks, with China and Japan being the leading countries for spa services in the region.
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