BOSTON--(BUSINESS WIRE)--SessionM, a leading customer data and engagement platform, today announced it was recognized in Gartner’s October 2018 Market Guide for Loyalty Management for its loyalty management and customer data platform (CDP) capabilities.
According to Gartner, “One of the benefits of merging loyalty data and technology with the rest of the marketing stack is the opportunity to know customers, improve one-to-one marketing and personalize experiences. Gartner estimates that, by 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase profits by up to 15%.”
SessionM is included in the Market Guide for Loyalty Management as a company able to provide a Customer Data Platform (CDP), not strictly falling under the loyalty management service provider or pure-play technology vendor categories. We feel the benefit to this approach is that SessionM provides value in helping enterprises unify and augment customer data in real time – enabling global brands to deliver personalized experiences across multiple channels and strengthen customer relationships and deepen loyalty.
“Customer data platforms (CDPs) unify customer behavioral data into a single profile that is available for analysis, segmentation and activation within marketing systems,” says Gartner in the report. “While not all CDPs are ideal for loyalty management, most support sophisticated personalization…By offering a loyalty module on top of that data, some CDPs enable marketing teams to manage programs as well as maintain close access to customer data.”
SessionM’s platform is designed to deliver on each step of the personalized customer experience, which is how SessionM believes true consumer loyalty is cultivated and customers are retained. These superior experiences are only possible through state-of-the-art data management capabilities.
“What we are finding is that every prospect or customer we speak with is critically concerned with retaining customers. Acquisition costs are climbing, and the competition is fiercer than ever to pry them away just as soon as you've won them,” said Patrick Reynolds, CMO of SessionM. “The key to keeping customers and growing their value over time is delivering the kinds of experiences that make them feel valued. An offer for something they need or want. Access to products or other kinds of exclusive experiences people can't get walking in off the street. To deliver those experiences and meet those expectations, you've got to really understand each individual customer. Through observing what they say and do and augmenting that data with other information from similar customers, for instance, you're able to make each customer feel understood and valued. Our platform is purpose-built to turn data into experiences resulting in more loyal, profitable and satisfied customers.”
Earlier this year, SessionM was also recognized in Gartner’s July 2018 reports, Magic Quadrant for Mobile Marketing Platforms and Market Guide for Customer Data Platforms for Marketing.
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SessionM is a customer data and engagement platform empowering the world’s most innovative brands to forge stronger and more profitable customer relationships. The platform scales for the enterprise, globally. SessionM is headquartered in Boston with offices around the globe. For more information on SessionM, visit www.sessionm.com.