Swagbucks Holiday Survey: When It Comes to Shopping Rewards, Cash Back Is King

The survey also discovered that shoppers use deal sites to find the best sales — and share them with friends and family

LOS ANGELES--()--Americans like a good deal, but are they willing to go out of their way to get one? According to a new survey by Swagbucks, a rewards and loyalty-program company operated by Prodege, LLC, 83 percent of Americans would be more inclined to shop at a store that offered a reward over one that doesn't, even if it was less convenient. The survey also discovered what types of rewards consumers like best and why they like shopping online.

The national survey of 1,000 U.S. adults was conducted online by Prodege in October 2018.

Give me that cold, hard cash please

Cash back is the No. 1 reward that motivates Americans to shop (83 percent). This is followed by gift cards (70 percent), coupons (55 percent), points (39 percent), and rebates (33 percent).

A large majority (71 percent) of American shoppers say they would shop online exclusively if it meant they got rewards on every purchase. What else do Americans love about online shopping?

  • They don’t have to leave the house — 75 percent
  • They can shop at any time of the day or night — 72 percent
  • They can shop from anywhere — 54 percent
  • There are more options online than in stores — 52 percent
  • They can shop in their PJs — 46 percent

The study also found that 39 percent also like that they don’t have to deal with rude or annoying salespeople.

Digging for gold

When asked where they find the best deals, the majority of shoppers say that they search on deal sites like Swagbucks (74 percent). Others:

  • Go directly to the retailer — 55 percent
  • Rely on retailer emails — 50 percent
  • Follow retailers on social media — 40 percent
  • Ask friends — 19 percent
  • Read shopping and deal blogs — 16 percent

The survey also found that Americans are generous. When they find a good deal, almost all of them (93 percent) will share it with their friends and family.

“What we’ve found is that shoppers love to earn rewards, and many will go out of their way to save a little bit of extra money or receive cash back,” said Chuck Davis, CEO & Chairman of Prodege, LLC. “Swagbucks is a great way to save money and earn those extra rewards while shopping for holiday purchases. With Swagbucks, shoppers can have fun while shopping — and save lots of money.”

From now through Christmas, shoppers can earn Swagbucks on holiday purchases through the Swagbucks site or by downloading the SwagButton.

About Swagbucks

Swagbucks.com is the web’s most popular rewards program that gives you free gift cards and cash for the everyday things you already do online. Earn points when you shop at your favorite retailers, watch entertaining videos, search the web, answer surveys, and find great deals. Redeem points for gift cards to your favorite retailers like Amazon and Walmart or get cash back from PayPal.

Swagbucks has already paid out more than $300 million in cash and free gift cards. Put cash back in your wallet. Headquartered in El Segundo, California, Swagbucks is owned by Prodege, LLC, a leading Internet and media company that operates multiple customer engagement brands.

About Prodege, LLC

Prodege is an internet and media company that is dedicated to creating rewarding moments for its members. Prodege is comprised of three consumer brands — Swagbucks, MyPoints and ShopAtHome — which deliver engaging content and valuable rewards to more than 50 million members. Our family of consumer loyalty websites and mobile apps reward members with free gift cards or cash for the everyday things they are already doing online — like shopping, searching the web, watching videos, and sharing opinions. Prodege's complementary suite of business solutions helps brands boost engagement with consumers by making it easy to gather insights, listen to their audience, and gain further exposure to drive brand loyalty. Visit www.prodege.com for more information.


for Swagbucks
Hannah Ruark


for Swagbucks
Hannah Ruark