A key factor driving the growth of the market is increasing marketing campaigns. The food service industry heavily depends on various marketing activities, such as advertising and product promotions to increase sales. Vendors advertise their brands and products through electronic and print media. Many sushi restaurants are focusing on marketing campaigns owing to digitization and related developments. Vendors primarily use digital media as a platform for marketing. They post promotional offers and photos of quick service food, which also increases customer engagement.
This market research report on the global sushi restaurants market 2018-2022 also provides an analysis of the most important trends expected to impact the market outlook during the forecast period. Technavio classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.
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In this report, Technavio highlights the emergence of innovative sushi dishes as one of the key emerging trends in the global sushi restaurants market:
Global sushi restaurants market: Innovative sushi dishes
For decades now, sushi has remained a popular dish in the Western world. However, many people outside Japan still do not know about all the different types of sushi that exist. The latest craze is Nigiri sushi, and its popularity has been growing of late. It is a type of sushi served by many sushi restaurants around the world. Nigiri is not rolled in seaweed and consists of a thinly sliced piece of raw fish laid over a lump of sushi rice. Some of the new sushi trends include sushi rolls, sushi burrito, sushi donut, and sushi burger.
“Focus on technological advancements and growing popularity of Japanese cuisine are two other major factors that are expected to influence the global market with a positive outlook,” says a senior analyst at Technavio for research on food service.
Global sushi restaurants market: Segmentation analysis
This market research report segments the global sushi restaurants market by product (RDSR and CBSR) and geographical regions (APAC, EMEA, and the Americas).
The APAC region led the market in 2017 with a market share of over 75%, followed by the Americas and EMEA respectively. During the forecast period, APAC is expected to register the highest incremental growth.
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Some of the key topics covered in the report include:
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Market definition
- Market sizing
- Market size and forecast
Five Forces Analysis
- Regional comparison
- Key leading countries
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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