The emergence of online grocery stores is one of the major trends being witnessed in the global fresh food market 2018-2022. Grocery items are emerging as a key category contributing to the overall shares of sales through online shopping portals. Online platforms are expected to become one of the key distribution channels for the sale of fresh food during the forecast period. Online grocery shopping is convenient for consumers, as it provides ease of shopping, saves time and offers fast delivery. Offering their products online also helps small retailers and vendors in enhancing the visibility of their products.
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According to Technavio analysts, one of the key factors contributing to the growth of the global fresh food market is the changes in dietary preferences:
Global fresh food market: Changes in dietary preferences
Over the past few years, the number of lifestyle diseases and disorders such as diabetes and obesity have increased significantly. In line with this, consumers are becoming more health-consciousness and they are focusing on making lifestyle changes to reduce their propensity to these diseases and disorders. This will lead to an increase in demand for fresh food. It has been found that more than 60% of grocery shoppers are looking for ways to improve their health and wellness and that shoppers are receptive to services that help them make healthy food choices and manage health concerns.
According to a senior analyst at Technavio for research on food, “Apart from changes in dietary preferences, factors such as higher nutritional value of organic food, development of new infrastructure and increase in accessibility through better distribution channels are factors that will boost the growth of global fresh food market.”
Global fresh food market: Segmentation analysis
The Global fresh food market research report provides market segmentation by product (fruits and vegetables, meat and poultry, eggs, others), and by region (the Americas, EMEA, and APAC). It provides an in-depth analysis of the prominent factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.
The APAC region held the largest share of the market in 2017, accounting for over 64%, followed by the EMEA and the Americas respectively. However, during the forecast period, the EMEA region is expected to show the highest incremental growth followed by the Americas.
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Five Forces Analysis
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