Bigtincan Acquires FatStax to Create New Platform to Tie Sales Enablement and Data together

Enterprises need a better way to map their business process from CRM to Sales Enablement – Adding FatStax technology to Bigtincan Hub Platform allows businesses to connect data from CRM to front line sellers

SAN FRANCISCO & BOSTON--()--Bigtincan, the leader in mobile, AI-powered sales enablement automation, today announced the acquisition of FatStax, a sales enablement leader creating end-to-end connections across CRM and sales enablement. Through this acquisition, Bigtincan will be the first sales enablement platform that lets businesses map their entire buyer journey from CRM to field and inside sellers. The acquisition also expands Bigtincan’s existing sales enablement offerings as well as builds the company’s presence in the Midwestern region of the U.S. This announcement was made at Dreamforce 2018, taking place September 25-28 in San Francisco.

FatStax pioneered the ability for salespeople to extend sales enablement from customer engagement through ordering with the FatStax Catalogs product. FatStax technology has been used in key verticals including life sciences and manufacturing to drive increased revenue and productivity in distributed sales teams. In pairing Bigtincan’s AI-powered sales enablement solution with FatStax's market expertise in key verticals, Bigtincan is uniquely positioned to support sales representatives to improve customer engagement and drive deal closures.

“We are thrilled to welcome the FatStax team to the Bigtincan family,” said David Keane, co-founder and CEO of Bigtincan. “FatStax brings unmatched expertise in enabling success for sales teams in today’s evolving market. In the face of uncertainty when it comes to global trade and product tariffs, the ability to map the entire buyer journey from engagement to order across catalogs of products is paramount to amplifying customer service and driving deal closures. We see this as a huge asset to enhance our existing platform, and continue to build our portfolio offerings as we look to meet the needs of sales teams across industries.”

FatStax’s mobile sales tool transforms spreadsheets, paper catalogs and website content into modern digital catalogs, updating relevant product data instantly, answering customer questions and linking deeply into processes inside CRM. FatStax technology foundation is built using some of’s most innovative technologies like Heroku and AppExchange, and enables mobile users with a native Apple iOS solution. This announcement comes on the heels of and Apple announcing a strategic partnership to kick off the week at Dreamforce. Bigtincan offers a unique approach to building a tech stack with extensive capabilities for both Apple and FatStax technology adds to this position, uniting these enhanced capabilities with Bigtincan’s already comprehensive, AI-powered sales enablement platform.

“Bigtincan’s industry leading AI approach and global footprint gives us a significant opportunity to leverage each other's strengths and move even faster towards our shared long term vision,” said co-founder Mark Walker. FatStax CEO Rusty Bishop added, “FatStax’s core mission has always been to transform sales people into trusted advisors with the ability to answer customers’ deep questions anywhere, anytime and help them operate faster than ever before.”

With headquarters in Indianapolis, Indiana and facilities in San Diego and Detroit, FatStax will also provide an opportunity for Boston-based Bigtincan to continue grow its U.S. market presence, especially in the Midwestern region, and expand its world-class talent pool, bringing FatStax’s employees onboard at Bigtincan.

Full terms of the acquisition are available on the Bigtincan Investor site ( or on the Australian Stock Exchange website (

To learn more about Bigtincan and Bigtincan Hub, visit

About Bigtincan
Bigtincan (ASX:BTH) helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement automation platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. Leading brands including AT&T, ThermoFisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity at every customer interaction. With global sales and marketing headquartered in Boston, Bigtincan also has offices across EMEA, Australia and Asia. To discover more about how your organization can benefit from the Bigtincan Hub platform, please visit or follow @bigtincan on Twitter.

About FatStax
FatStax is based in the United States with a Midwest headquarters located in Indianapolis, Indiana with offices in San Diego, California and Detroit, Michigan. FatStax’s SaaS software is used by manufacturing, life sciences and industrial companies to help their sales and service teams perform better. FatStax transforms sales people into trusted advisors with the ability to answer customers’ deep questions anywhere, anytime and help them operate faster than ever before. FatStax removes dependencies on inefficient business systems of the past and replaces them with intelligent business tools of the future.


PAN Communications for Bigtincan
Emily Featherston, 617-502-4300

Release Summary

Bigtincan today announced the acquisition of FatStax, a sales enablement leader creating end to end connections across CRM and Sales Enablement.


PAN Communications for Bigtincan
Emily Featherston, 617-502-4300