NEW YORK--(BUSINESS WIRE)--The Interactive Advertising Bureau (IAB) today announced that Michael Texidor has been promoted to Vice President, Learning and Development, and Breda O’Reilly has been named Vice President, Investment and Relations.
Michael Texidor joined IAB in 2016 as the Director of IAB’s learning and certification operations portfolio, where he was responsible for managing the development of certification operations team members through the execution of IAB certification programs with over 15,000 participants. In his new role Texidor will be responsible for overseeing and growing the learning and certification programs, which includes Digital Media Sales Certification. He will also lead the development of new training programs focused on skill development, research, thought leadership, and best practices, further helping the IAB become an education resource for its members and the whole digital media and marketing economy. He will also look to further engage IAB members through the building of a community, centered on professional development and create a peer network of skilled, digital media, and marketing professionals.
With 16 years of experience in the digital advertising industry, O’Reilly most recently served as the Digital Advertising Director for The New Yorker where she oversaw advertising interests during the implementation of the digital paywall. She also previously helped grow the digital advertising business for The Atlantic and the Guardian US, among others. In her new role with IAB, O’Reilly will work closely with IAB’s more than 650 member companies to grow their participation in a way that helps them meet their objectives. She will also help guide the programming team in the creation of new offerings to ensure IAB thought leadership and events are highly relevant to members.
“Michael and Breda will have crucial roles as part of IAB’s ongoing commitment to drive increased capabilities in the digital media and marketing landscape,” said Randall Rothenberg, President and CEO, IAB. “Leveraging their industry expertise, Michael and Breda will help position IAB to strengthen the relationships we have with our members while also helping to meet and solve for the demands from the industry.”
Texidor received his bachelor’s degree in economics from St. John’s University, and O’Reilly has a bachelor’s of science with honors from Queen Margaret University, Edinburgh.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, it develops technical standards and best practices. IAB and the IAB Education Foundation are committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a San Francisco office.