G5 Releases “Self Storage State of the Industry Report” for the First Half of 2018

G5’s State of the Industry Report provides Self Storage marketers with data-driven insights to guide second half marketing initiatives

BEND, Ore.--()--G5, leading innovator of intelligent, cloud-based solutions for real estate marketers, has released its "Self Storage State of the Industry Report" for the first half of 2018. This comprehensive overview of industry-relevant topics and trends provides Self Storage professionals with actionable insights to optimize marketing plans for the second half of the year.

Summary of the G5 “Self Storage State of the Industry Report”

The industry is expected to deliver 48 million square feet of new self storage space in 2018, outpacing even 2017’s high levels. Marcus and Millichap suggests that national vacancy will rise to 9.7 percent.

Softening markets and an influx of new developments are making for a more competitive landscape in the Self Storage industry. More than ever, it is important that owners and operators make marketing their operational advantage. G5’s “Self Storage State of the Industry Report” contains the information needed to get – and stay – ahead. Highlights include:

  • Economic outlook – development outpacing demand, even in high growth, growing demand markets
  • Current industry policies – expected impact of tax reform, increase in consumer purchasing, higher small business confidence
  • Markets to watch – millennials and baby boomers are driving the Top 10 growth markets in 2018
  • Innovative digital advertising channels – Artificial Intelligence (AI) to deliver personalized advertising, market predictions, and sales strategies

Advertising clicks are up 16 percent year-over-year and more users are clicking on paid ads. 70 percent of all clicks come from mobile, compared to 24 percent from desktop, and six percent on tablet.

Dan Hobin, CEO, G5

“At G5, it’s always been important to us that we are a trusted resource for our clients. We work hard to stay on the cutting edge of marketing innovation and trends. The “Self Storage State of the Industry Report” is proof that we are committed to helping owners and operators achieve success, online and off.”

G5 Amplifies the Impact of Self Storage Marketers

For 13 years, G5 has been the provider of choice for end-to-end digital marketing solutions in the Self Storage industry, outperforming competitors with website conversion rates 2.5 times higher than the real estate industry average. Now offering the revolutionary G5 Intelligent Marketing Cloud – an all-in-one platform that delivers digital advertising, SEO, reputation and social management, mobile and web optimization, lead insights, and intelligent call scoring, the company is committed to helping real estate marketers make smart, data-driven decisions that reduce exposure, generate more revenue, and increase NOI.

About G5

As the industry leader in real estate marketing optimization, G5 leverages emerging technologies and domain expertise to develop specialized front-end digital solutions and strategies for real estate marketers and property management investors. G5’s proprietary Intelligent Marketing Cloud produces unrivaled performance and scalability in web, local search, SEO, digital advertising, analytics reporting, and dynamic spend optimization.

Founded in 2005, G5 has more than 7,000 properties under management throughout the U.S. and Canada. G5 was named one of the fastest-growing private U.S. companies by Inc. magazine and one of North America’s fastest-growing technology companies by Deloitte. Google selected G5 as a Premier Partner in 2016, the first in the real estate industry, and recently awarded G5 a next-level Premier Google Partnership.

The Bend, Oregon-based company is backed by private equity investor PeakEquity Partners. For more information, visit GetG5.com or email press@getg5.com. Subscribe to the G5 blog, and follow G5 on LinkedIn and Twitter for industry trends and content.


G5 Media Contact:
April O’Rourke, 503-915-9025

Release Summary

G5 Issues "Self Storage State of the Industry Report" highlighting industry trends for the second half of 2018.


G5 Media Contact:
April O’Rourke, 503-915-9025