LOS ANGELES--(BUSINESS WIRE)--OpenX, the world's leading independent advertising technology provider, today announced the appointment of Todd Parsons as Chief Product Officer. An expert in audience identification, Parsons brings more than 15 years of experience developing products that meet the changing needs of marketers in the rapidly evolving media landscape. The new position will allow the company to increase focus on innovation, and accelerate the development of programmatic solutions for publishers and brands in both existing and emerging categories.
At OpenX, Parsons will be responsible for leading a global product team, and the planning, implementation and go-to-market strategy across the company’s entire portfolio of products including display, mobile app and video. Parsons will also guide product strategy and innovation for emerging categories, including CTV/OTT and audio, as OpenX continues to build solutions for the future of digital advertising.
“Programmatic is now the default way to buy and sell advertising in all categories of digital media, and we need to ensure that we are building products that drive value for publishers, app developers and brands across every single channel in advertising,” said John Gentry, president of OpenX. “Todd has spent his career delivering products that help brand marketers navigate the changing media landscape, and his expertise in digital, paired with his deep understanding of marketers’ needs, will play a critical role in shaping the OpenX product pipeline and bringing those products to market.”
“OpenX has built a reputation for unrivaled quality, scale and performance, and has a rich legacy of creating transparent, efficient marketplaces,” said Todd Parsons. “New advertising categories are shifting into the world of programmatic, and there is a massive opportunity to apply the foundation OpenX has built into new screens and formats globally. I'm inspired by the team’s commitment to help publishers and brands capitalize on the shifts in consumer behavior, regulation, and advertising itself.”
Parsons joins OpenX from SocialCode where he was responsible for leading product for the business across social, mobile, video and more. Previously he worked at Acxiom, leading product for the company’s core $330 million Marketing Services business. Parsons also founded two venture-backed startups; Aditive, acquired by Acxiom in 2014, and BuzzLogic, the first SaaS platform for social media analytics and advertising.
The appointment follows recent additions to the OpenX leadership team. Experts have joined OpenX from Google, Hulu, AdColony and more, and come in a period of strong growth for the company across a variety of categories like mobile and video.
OpenX powers highly relevant advertising at global scale, delivering quality and value to brands, publishers and consumers across every type of connected screen and ad format. The company’s leading technology aggregates, curates and values consumer interest in real time on one of the world’s largest and highest quality ad exchanges to ensure marketers reach exactly the audience they want. OpenX serves more than 30,000 of the world’s most recognized brands, more than 1,200 publishers and more than 2,000 premium mobile apps.