CHICAGO & SANTA MONICA, Calif.--(BUSINESS WIRE)--Industry-leading sports marketing, events and public relations agency KemperLesnik and GumGum Sports today announced a multi-year agreement to provide media valuation of the Maui Jim Maui Invitational (November 19-21, 2018). GumGum Sports will apply its patented computer-vision capabilities to measure media value for the tournament’s sponsors across multiple platforms, including linear television, streaming and social media. KemperLesnik has operated the Maui Jim Maui Invitational since 1990.
“We are excited to partner with GumGum Sports for the 2018 Maui Jim Maui Invitational,” said Tom Valdiserri, executive vice president at KemperLesnik, which operates the Tournament. “The company’s innovative methodology will help us further tell the story of the Tournament. With a deep basketball background, our collaboration with GumGum Sports is a very natural one, and we look forward to the great insights.”
GumGum Sports has worked extensively in the basketball space, counting a number of NBA teams among its clients, understanding the areas of in-arena signage: courtside, player tunnel, bench kick-plates, basket stanchion. According to GM Brian Kim, the company also provides media valuation services across the NFL, NHL, MLB, MLS, EPL, MMA as well as Stadium, a new, multi-platform sports network. Using advanced computer vision technology – not just logo detection – GumGum Sports scans both owned and non-owned accounts through the long tail of social media and provides social media valuation metrics.
About the Maui Jim Maui Invitational
In December 1982, then No. 1-ranked Virginia, led by National College Player of the Year Ralph Sampson, played little-known NAIA Chaminade University in Honolulu while on the way back from a trip to Tokyo. The Silverswords stunned Virginia 77-72 in one of the greatest upsets in college basketball history. Two years later in 1984, Chaminade University hosted the first Maui Invitational, which has since been proven to be the premier early-season college basketball tournament for 34 years running. Each year, the Maui Jim Maui Invitational attracts the top programs, best-known coaches and most outstanding players to compete in an exciting atmosphere at the Lahaina Civic Center near the beautiful beaches of Maui.
KemperLesnik is a sports marketing, events and public relations agency. Ranked by Crain's Chicago Business among Chicago's top PR agencies, KemperLesnik produces integrated communications programs and manages major national events, including the Maui Jim Maui Invitational, the CBS SPORTS Classic, the McDonald’s All American Games, the POWERADE Jam Fest and activation for KitchenAid and its PGA of America partnership. KemperLesnik has operated the Maui Jim Maui Invitational since 1990. For more information, visit www.kemperlesnik.com.
About GumGum Sports
GumGum Sports is a division of GumGum that leverages GumGum’s computer vision technology to help brands, agencies and rights holders go Beyond the Broadcast™ to capture the full media value of sports sponsorships that include visible signage across television and social media. By analyzing live broadcasts, social media and digital streaming, GumGum Sports provides accurate, timely and comprehensive media valuations. They enable rights holders to retain and grow partner revenue and give sponsors the ability to track and optimize media value across a portfolio of sponsorships.