NEW YORK--(BUSINESS WIRE)--PlayAPI announced today their product: An industry anticipated SDK that is available to Indie Game Publishers and Developers that aggregates data cross gaming platforms. The much needed patented developer tools and analytic package offered by PlayAPI fully supports and addresses the increasing calls to move away from Agency Data models and ineffective consumer data.
Increasingly, top executives, industry leaders and media companies are publicly stating the methods of data collection and insight development are flawed and outdated. In a May 2018 article published by Television News Daily™ and Mediapost™ David Levy, President of Turner Broadcasting, announced they recently decided to move away from advertising purchases based on Agency data saying, "It’s time to retire the Nielsen Television Metric,"
At the Digital Executive Summit, PlayAPI CEO Ted Owen spoke with media leaders and demonstrated the Company’s technology which transforms the methodology of collecting and providing truly accurate and relevant data on the elusive 18-34 year old demographic. "The traditional model of consuming media as recorded by data gathering giants such as Nielsen is inaccurate and inappropriate for monitoring consumption of new media such as streaming and in particular video gaming and eSports," Owen stated. "Television networks, such as NBC and Sports Leagues including the NFL and NHL, and even the U.S. Army, are on record stating they are extremely concerned with the issue of identifying how, when, where, for how long, and by whom their content is being consumed. At PlayAPI we are solely focused on the largest growing media consumption channel for that data, video gaming, and bringing a fully transparent alternative to the 20th century model still being touted as accurate."
Nielsen identified an 18-34 age TV and digital platform audience as 5.9 million in 2017. However, the gaming audience on Twitch alone racks up over 45m unique users monthly.
"These facts demonstrate the disconnect in the ability to comprehend the shift in media consumption and thereby how networks, media advertisers and analytics businesses engage with this critical audience and validate PlayAPI’s alternative solution. The method of how we collect and aggregate data from gaming platforms will give us and our partners a significant advantage in providing truly transparent and accurate behavioral insights on this critical audience," said Owen.
Gary Bishop, former Deputy Director USAREC Outreach Command commented, "Building a strong relationship with customers requires up-to-date data that yields an opportunity to match personal needs and interests. Using the extensive data from video game platforms as we did with the Global Gaming League - GGL and now PlayAPI, the US Army was, and is, able to more effectively engage potential recruits and deliver tailored messaging because the data is more accurate and relevant."
PlayAPI is an innovative technology company focused on aggregating data across all video gaming and platforms and publishers to identify centers of influence, track social values to provide highly actionable insights and monetization opportunities while increasing player engagement and acquisition. The Company was founded by Ted Owen who is regarded as the creator of eSports.