The site will help guide consumers through their unique financial "life goals," offer educational content on relevant topics through an "Insights" series, share customer stories and financial calculators, and highlight revised, consumer-friendly product categories and information in a more interactive, engaging format across all digital/mobile platforms. The content was designed to help consumers be better prepared to have conversations with or find a financial professional.
"Customers want to do their own research, in addition to engaging with their financial professional," said Pacific Life Executive Vice President and Chief Operating Officer Adrian Griggs. "Our goal with the new website is to more effectively interact and build meaningful connections with our audiences in straightforward language they can use. Moving forward, we will use an analytics-driven content strategy to ensure we are keeping the website fresh and delivering relevant information."
The transformed Pacific Life website is available at www.PacificLife.com.
About Pacific Life
Celebrating 150 years of service in 2018, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 100 largest U.S. companies as its clients. For additional company information, including current financial strength ratings, visit www.PacificLife.com. To explore the heritage of Pacific Life and learn more about our history, visit www.PL150years.com.
Pacific Life refers to Pacific Life Insurance Company and its affiliates, including Pacific Life & Annuity Company. Client count as of June 2018, is compiled by Pacific Life using the 2018 FORTUNE 500® list.