BILLINGS, Mont.--(BUSINESS WIRE)--More than 6 million new North American households have adopted the camping lifestyle since 2014, with the number of campers who camp three times or more each year – the most avid group of campers – having increased by 64 percent. This growth, according to the results of the 2018 North American Camping Report, an annual independent study supported by Kampgrounds of America, Inc. (KOA), is an indicator that camping continues to be a strong lifestyle attribute among Canadian households – and there is no indication this trend is slowing down.
In Canada, camping incidence remains stable with more than 9.1 million households (65 percent) including someone who camps at least occasionally. New Canadian camping households increased by a half million in 2017 and this group of new campers represents much more diversity than the overall Canadian population. Of those new campers close to 1-in-5 camper households indicated they started camping within the past few years. Building on previous report findings, 34 percent of Canadian campers indicate they will increase camping trips in 2018, an increase of 12 percent from the first version of the report in 2015.
Increases in camping – both in reach and frequency – throughout North America can be tied to increased accessibility of camping due to the removal of previously held beliefs and barriers. While previous research demonstrated bugs, safety/security and/or campers not knowing anyone who camped as primary barriers to camping, those barriers are waning with technology and social media serving as access portals to helpful information both prior to and during the camping experience. Further, according to campers who say access to cell or Wi-Fi service has a great deal of impact on the length of their trips, they are able to take almost a full week of extra time camping.
“Camping is no doubt a fundamental outdoor activity in Canada, which may be why the subsets of Canadian data and their camping habits have remained relatively stable over the past four years of the North American Camping Report,” said Toby O’Rourke, president of KOA. “The 2018 findings, however, have presented interesting shifts around Canadian campers’ trial and desire to try different camping types like cabins and RVs, but not surprising is Canada’s clear distinction as the country with the highest rate of RV ownership in North America.”
The 2018 North American Camping Report continues to show campers view camping as a time to relax, escape stress and clear their minds. Even with an influx of new campers (both younger and more ethnically diverse), differences in opinion about the reasons for camping are beginning to lessen, with close to half of all campers suggesting that camping has “a great deal of impact” on reducing stress and allowing them to spend more time with their families. There is also increased recognition that camping contributes to emotional and physical health.
Additional findings of the 2018 North American Camping Report, with a focus on Canadian campers and key differentiations among their counterparts in the U.S., include:
Camping optimism grows, pointing to a strong 2018 camping season in Canada
- In Canada, 65 percent of households (14.1 million) include someone who camps at least occasionally. In the U.S., camping incidence holds at 61 percent of households (77 million) having someone who camps at least occasionally.
- Thirty-nine percent of all Canadian campers indicated they will increase camping trips in 2018, representing a 16 percent growth from 2015 findings.
- What’s more, the number of Canadian campers who plan to decrease their number of camping trips, or are uncertain of their 2018 camping activity, has decreased by 7 percent and 5 percent respectively, representing increased optimism around the outdoor activity.
How Canadians are camping
Canadian campers are experimenting with different types of camping. About 40 percent of Canadian camping households tried a new accommodation in 2017, with 30 percent indicating a desire to try a luxury cabin or motorhome.
Ways of Camping
Tent camping remains the highest camping accommodation with 61 percent
of all North American campers identifying tents as their primary way
of camping, however in Canada campers are decreasing tent use and
increasing their use of RVs.
- Tent use among Canadian campers dropped from 60 percent in 2016 to 54 percent in 2017.
- RV use increased from 22 percent in 2016 to 28 percent in 2017.
- About one-fourth (24 percent) of all North American campers use an RV as their primary way of camping, however, among campers who claim an RV as their primary way of camping, 44 percent do not own the RV they use most.
- This year’s report found that RV ownership is highest throughout North America among RVers in Western Canada (68 percent), followed by Eastern Canadian RVers (60 percent).
Outside of RV ownership, the 2018 report found a full one-fourth of
the RV subset of campers say they borrow the RV they use to camp, and
1-in-5 say they rent from a company or peer-to-peer rental service. In
Canada, these findings decrease significantly:
- The lowest region of RVers who rent the RV from a company is Western Canada (6 percent), which is not surprising as this is the highest region of RV ownership in North America. Only 12 percent of Eastern Canadians rent the RV they use from a company.
- The propensity to rent the RV from a private owner or peer-to-peer rental service is significantly less throughout Canada (29 percent in Western Canada and 37 percent in Eastern Canada), showcasing that the increasing peer to peer trend in the U.S. is not catching on as quickly in Canada.
Distances Traveled to Camp
- The number of Canadian campers who camp within 50 miles of home has doubled since 2014 to 27 percent in 2017.
- Looking at all North American campers, those located in the west of North America (Canada and the U.S.) are the most likely to travel longer distances (101 to more than 200 miles) to camp.
U.S. and Canadian Household Results: This survey was conducted by Cairn Consulting Group, an independent market research firm with extensive experience in the hospitality and services industries. The survey was conducted in January 2018. The sampling methodology targeted a randomly selected sample of U.S. and Canadian households. Sampling was designed to obtain n=2,903 completed survey among representative U.S. households and representative Canadian households. A sample of n=2,402 U.S. households is associated with a margin of error of +/- 1.99 percent. Among Canadian households, a sample of n=501 is associated with a margin of error of +/- 4.37 percent.
All surveys were completed online via an outbound solicitation sent to a randomly selected cross-section of U.S. and Canadian households. The sample of households from which the surveys were completed was statistically balanced to ensure that the results are in line with overall population figures for age, gender and ethnicity.
ABOUT KAMPGROUNDS OF AMERICA
Kampgrounds of America, Inc. (KOA) is the world’s largest system of open-to-the-public campgrounds with more than 500 locations across the U.S. and Canada. The industry leader in outdoor hospitality, KOA’s family of campground brands – KOA Journey, KOA Holiday and KOA Resort – offer sites and amenities designed for every type of camping experience. The company was founded 55 years ago in Billings, Mont., and today serves more than a million camping families each year, who rely on the standards of excellence and unique outdoor adventures KOA is known for. For more information, visit KOA.com and KOApressroom.com.
ABOUT CAIRN CONSULTING GROUP
Cairn Consulting Group is a market research firm with extensive experience in the hospitality and services industries. For the past several years, Cairn Consulting Group has worked with organizations in both indoor and outdoor hospitality, including the gaming/casino areas, food services/restaurant space, accommodations, travel/tourism and the products and services that are a part of the hospitality industry. The organization also serves clients in branding/brand positioning efforts, evaluating consumer behavior, public opinion & policy and product development.