NEW YORK--(BUSINESS WIRE)--Nielsen Catalina Solutions (NCS), the company that improves advertising performance for the CPG ecosystem, today announced a new cross-screen solution that measures the in-store sales driven by any advertising delivered across today’s multidimensional TV and video landscape. This highly anticipated service for the CPG industry provides the first holistic and device agnostic view of how TV and/or video advertising is performing, on any screen or service.
“The television ecosystem today is complex; consumers are increasingly electing a combination of services and devices to meet their customized needs for content. There are more ways and places to advertise, presenting new opportunities for marketers, however it has been difficult to measure holistic campaign success until now," said Carl Spaulding, EVP of Strategy, Nielsen Catalina Solutions. “With the data assets of our parent companies - Nielsen and Catalina - and our industry partners, NCS is helping CPG advertisers to better understand how their cross-screen TV and video media is impacting consumer purchasing.”
To see how well a TV and/or video campaign is performing across services and screens, NCS measures the total incremental sales driven by a given ad campaign and how each platform contributed to the total lift. This is possible for advertising delivered on any combination of linear TV (including data-driven), OTT, addressable TV, connected TV, desktop, mobile web or mobile in-app. It is also possible to measure the sales driven by one campaign delivered in the same TV program across all of the platforms it appears. This solution has measured cross-screen sales for several CPG campaigns delivered on AMC, FOX and Hulu.
“AMC works closely with our CPG advertisers to create custom experiences that drive consumer engagement and strengthen fandom for both the product and the program,” said Jessica Chonody, VP of Ad Sales Research, AMC. “Being able to measure the holistic sales lift driven by these unique campaigns that span multiple platforms allows our advertisers to show how their hard work pays off.”
For more information about the new NCS cross-screen measurement service click here.
Nielsen Catalina Solutions
Nielsen Catalina Solutions (NCS) empowers the CPG ecosystem to create and deliver more effective advertising with purchase-based audiences and sales measurement solutions. We harness the unrivaled data resources of our parent companies (Nielsen and Catalina), including our exclusive rights to the TV and digital currency data. Leveraging these assets coupled with scientific rigor and leading edge technology, we help our clients continuously improve advertising performance, everywhere their ad appears. NCS has developed a proven approach, advancing the advertising industry and empowering a new age of purchase-driven advertising, relying on anonymized data and holding to the highest standards of consumer privacy. Proudly, we have driven over $3.5 billion in incremental sales for our U.S. customers. Visit us at ncsolutions.com to learn more.