Global Gift Card Market 2018-2022 to Post a CAGR of Close to 15%| Technavio

Technavio has published a new market research report on the global gift card market from 2018-2022. (Graphic: Business Wire)

LONDON--()--Technavio analysts forecast the global gift card market to post a CAGR of close to 15% during the forecast period, according to their latest market research report.

The evolving gifting landscape is one of the major trends being witnessed in the global gift card market 2018-2022. The culture of giving gifts is growing among the millennials. Social media and the advent of widely marketed occasions has a significant role to play in the growth of this trend. The ongoing trend of digitalization and the growing number of active online users are important factors shaping the global gifting landscape. This is because these factors are expected to drive the demand for e-gifting solutions rather than physical gifts or money during the forecast period. Busy work schedules also drive the demand for e-gift cards as they can be sent instantly.

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According to Technavio analysts, one of the key factors contributing to the growth of the global gift card market is the ability of gift cards to drive ROI for businesses:

Global gift card market: Driving ROI for businesses

One of the most important drivers for the gift card market is their ability to drive ROI. Gift cards create two customers, the buyers via reward points and the recipients. This creates engagement opportunities for the brand with new customers and results in supplementary footfalls as gift cards are a form of customer acquisition strategy. In many instances, the transaction value for both customers exceeds the value of the gift card as people use them to buy things they do not purchase on their own. This increases the ROI for businesses and drives premiumization. Moreover, gift cards drive positive working capital as brands get money in advance for services to be rendered in future.

According to a senior analyst at Technavio for research on retail goods and services, “Gift cards can be utilized for brand building and brand equity purposes, which is a key differentiator in the modern competitive environment that helps to drive ROI.”

Global gift card market: market segmentation and analysis

This global gift card market research report provides market segmentation by product (e-gift card and physical card) and by region (the Americas, EMEA, and APAC). It provides an in-depth analysis of the prominent factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.

The Americas held the largest share of the market in 2017, accounting for over 41%, followed by EMEA and APAC respectively. The market for gift cards is growing rapidly in developing countries, with the market share of APAC projected to increase by close to 5% over the forecast period. The Americas, on the other hand, will witness a commensurate decline in its market share over the forecast period.

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Technavio’s sample reports are free of charge and contain multiple sections of the report such as the market size and forecast, drivers, challenges, trends, and more.

Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market sizing
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

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Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

Release Summary

Technavio analysts forecast the global gift card market to post a CAGR of close to 15% during the period 2018-2022, according to Technavio.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200