SALT LAKE CITY--(BUSINESS WIRE)--Equitable Family Insurance Group (“EFIG”) announces today the appointment of G. Daniel Acker as president and chief marketing officer. Stephen Hilbert, EFIG’s chairman and CEO, stated, “I couldn’t be more pleased to welcome Dan Acker to Equitable Family Insurance Group. Dan is recognized as one of the true leaders in our industry. The addition of Dan Acker further validates our strategy of building a unique and exciting life, annuity and supplemental health insurance organization.”
Before joining Equitable, Acker served as president of Sentinel Security Life Insurance Company. While at Sentinel, Acker was responsible for growing the employee base from 13 to over 150, and assets from $50 million to over $800 million. This growth was a result of Acker’s leadership in creating several new products for the senior market, including Medicare supplement, fixed and index annuities, and hospital indemnity plans. Acker also expanded the agent distribution network to over 16,000 appointed agents. During this time, he also successfully started a third-party administrator and an independent marketing organization. Prior, Acker worked for Educators Mutual Insurance, rising to become assistant vice president of finance.
“I am excited about this opportunity,” stated Acker. “Equitable has a long history of providing exceptional products and service to the senior market, and I look forward to helping the company expand into new product lines and grow third-party administration through Triad Insurance Administrators. Equitable is primed for a new era of growth.”
Acker resides in Salt Lake City, Utah, with his wife and two children. He is a member and past president of the Utah Chapter of Insurance Accounting and Systems Association (“IASA”). He is also a board member for the Life Insurers Council, and holds an MBA from Westminster College in Salt Lake City and a bachelor’s degree in Finance from the University of Utah.
EFIG is comprised of Equitable life and Casualty, Equitable National Life, Sterling Investors Life and Triad Insurance Administrators.