The counterfeiting market is increasing at a very fast pace. The losses incurred globally has reached up to Trillions of Dollars and is most likely to grow further in times to come.
As per the Global Counterfeiting Outlook, 2018 the amount of total counterfeiting globally has reached 1.8 Trillion Dollars. As per the report, estimated losses to luxury brands of consumer goods due to online counterfeiting is 30.3 Billion Dollars and is expected to reach 50 Billion Dollars approximately by 2020.
The report established that counterfeiting is pervasive across countries and sectors, representing a multi-billion Dollar illegal industry that has created a substantial drain on the global economy. Counterfeiting has crowded out billions in legitimate economic activity and has facilitated an underground economy that has deprived the governments of revenues and dislocates hundreds of thousands of legitimate jobs and exposes consumers to dangerous and ineffective products.
The author envisages that it is vital to strengthen IP enforcement regimes that would mitigate trademark counterfeiting. As the policymakers are grappling with allocation of resources across multiple public policy, better information and scope of counterfeiting is necessary to ensure that the appropriate resources are prioritised for combating this problem.
The report has covered various consumer good sectors which are being counterfeited on a large scale. The most affected sector is footwear, and preceding to it are apparel, watches, and cosmetics. Counterfeiting in these sectors are continuously increasing and another reason for this growth can be attributed to the evolution of technology.
The report has explained various aspects related to trademark infringement and how brand owners are suffering due to this illegal activity. A counterfeit trademark passes through many countries to reach its final destination. And these activities are conducted without any knowledge of the trademark owner. This sort of unawareness has been created due to the furtive and global nature of illicit trade, and also the freedom with which such trade activities are conducted in the global economy.
Technological innovations and easy accessibility of illegitimate means have given a platform to the counterfeiters to trade in counterfeit goods. The mode of shipment of counterfeit goods is mainly through Postal services. Mostly the postal packages consist of 1-4 products, that makes it difficult to trace the counterfeit goods. The report has mentioned various Anti-counterfeiting technologies that are helpful in curbing this issue of counterfeiting.
Along with that, the report has also established the roles of various stakeholders involved, right starting from brand owners, IP authorities, policy makers, intermediaries to postal services and internet service providers who are not directly related to counterfeiting.
Key Topics Covered:
1. Counterfeiting in the Fourth Industrial Revolution
2. The State of Counterfeiting
3. Globalization - A Double Edged Sword
4. Manufacturing Outsourcing - A blessing in Disguise
5. Luxury Brands & Celebrity Endorsement
5.1. The insignia
5.2. History of celebrity's promotion
5.3. Is there any medium as connected as Internet?
5.4. We don't sell it; we provoke you to buy it
5.5. Average age globally
5.6. The Tags, Hashtags & Search
5.7. Fast Fashion
5.8. Adverse effects of Social Media
6. E Commerce - A New Platform for Counterfeiters
7. Case Laws
7.1. Gucci vs Alibaba
7.2. Cartier International Ag & Others vs Gaurav Bhatia & Ors
8. The other side of the E-commerce Industry
9. Social Counterfeiting - Counterfeiting on Social Media
10. Future Threat- 3D Printing & Counterfeiting
11. The illicit value chains
12. Trade Routes of Counterfeited Goods
12.1. Clothing and Textile
12.3. Cosmetics and Perfumes
12.4. Leather Articles and Handbags
For more information about this report visit https://www.researchandmarkets.com/research/glklt6/global?w=4