NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced that its IT Deal Alert Priority Engine™ platform was named a 2018 SIIA CODiE Award finalist in the Best Sales and Marketing Intelligence Solution category. Finalists represent the best products, technologies, and services in software, information and business technology.
TechTarget’s Priority Engine is a SaaS-based platform that delivers direct, real-time access to the most active accounts ranked by their level of purchase intent and engagement to help enterprise B2B technology organizations improve ABM performance, increase sales productivity and maximize demand generation success. Already a leading provider of real purchase intent insight for technology marketing and sales, Priority Engine strengthens the connection between these teams by making it easier to see, engage and convert demand into opportunities.
Priority Engine expands access to total buying teams at active accounts and provides rich purchase details such as installed technologies, vendor shortlists and specific, relevant topical interests. With unprecedented access to active, opted-in accounts and prospects and relevant interests, the solution helps sales teams expand beyond limited lead flows and get more value from marketing’s effort.
The SIIA CODiE Awards are the premier awards for the software and information industries and have been recognizing product excellence for over 30 years. The awards offer 52 business technology categories representing enterprise technology, MarTech and Sales Tech. TechTarget joins other prestigious companies recognized across categories such as Red Hat, TIBCO, Adobe, Dell, PTC, Deloitte, Thomson Reuters and VMware.
“The 2018 CODiE Award finalists are some of the most innovative, high-impact products in the market. We are happy to recognize these products and the power they have to transform the future of how we do business,” said Ken Wasch, President of SIIA.
“Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. Our rich account level insights and named, active contacts are powering new levels of performance from demand generation, lead nurturing, ABM, sales prospecting, channel enablement and more,” said Michael Cotoia, CEO, TechTarget. “We are very proud to be recognized by SIIA’s CODiE Awards for our leadership in Sales and Marketing Intelligence.”
TechTarget has seen dramatic growth in adoption of its purchase intent-driven marketing and sales offerings led by Priority Engine in the last year. In 2017, TechTarget generated more than $49.5 million in revenue from its suite of data products (up 58% over the previous year) and doubled its fast-growing Priority Engine platform subscription base to more than 400 in North America, UK, France, DACH, ASEAN, ANZ and India.
The SIIA CODiE Awards are the industry's only peer-recognized awards program. Business technology leaders including senior executives, analysts, media, consultants and investors evaluate assigned products during the first-round review which determines the finalists. Winners will be announced during the Business Technology CODiE Award Celebration at the SIIA Annual Conference & CODiE Awards, June 12 in San Francisco.
For more information about Priority Engine, visit TechTarget.com/Priority-Engine.
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
About the SIIA CODiE™ Awards
The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence. For more information, visit siia.net/CODiE.
(C) 2018 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and IT Deal Alert and Priority Engine are trademarks of TechTarget. CODiE Awards is a trademark of SIIA. All other trademarks are the property of their respective owners.