NEW YORK--(BUSINESS WIRE)--DIRTY LEMON, the world’s first direct-to-consumer beverage brand that sells exclusively by text message, announces the acquisition of Poncho, the leading conversational weather service for millennials. Through this acquisition, DIRTY LEMON strengthens its development team and establishes a commanding lead as the global leader in conversational commerce.
“This partnership advances our vision to build a frictionless conversational platform by expanding our technological capabilities as an organization,” says Zak Normandin, CEO of DIRTY LEMON.
DIRTY LEMON will integrate Poncho’s progressive messaging interface to amplify the scope of its unique commerce model and, in doing so, establishes an advantage over competition. Poncho’s technological expertise improves the DIRTY LEMON customer experience, resulting in increased retention with its growing base of customers.
“Poncho built a breakthrough conversational interface that creates and maintains deep emotional connections with its users. By adopting our capabilities, DIRTY LEMON becomes more effective at understanding and engaging with customers,” says Greg Leuch, Head of Product, Poncho.
DIRTY LEMON leads the market in sales volume and movement of goods via a conversational platform. Poncho built the strongest conversational service to-date and achieves over 90% retention rates through proprietary technology and a dedicated editorial team creating content that connects with users.
“DIRTY LEMON is the perfect place for the Poncho team to advance the future of conversational interfaces. We’re excited to deploy Poncho’s AI and natural language processing (NLP) engine to strengthen the DIRTY LEMON platform,” says Sam Mandel, CEO, Poncho.
The Poncho acquisition begins the expansion plan for DIRTY LEMON and is an important benchmark as the company establishes itself as a pioneer in conversational commerce. DIRTY LEMON has the exclusive capability to collect information on purchasing behavior within the beverage industry. This, combined with Poncho’s analytics, creates an advanced data-driven consumer strategy.
“Our mission at DIRTY LEMON is to enable effortless transactions, bypassing existing distribution inefficiencies, to meet the needs of the modern consumer,” says Normandin. “Consumer trust is of the utmost importance to our organization. We’re using data with the sole intention of improving product selection while facilitating a convenient, elevated ordering process.”
Piloting the DIRTY LEMON brand is a successful case study in direct-to-consumer beverage distribution and the company plans to expand their vision of multi-brand scalability. DIRTY LEMON has one of the most notable syndicates in CPG, with investors including prominent venture firms like GGV and Greycroft, as well as industry veterans like Natalie Massenet and Nick Brown who recently launched Imaginary Ventures.
“We’re ready to execute the aggressive growth strategy we’ve been developing since inception. The company is positioned to lead innovation within a stagnant industry primed for disruption,” says Normandin.
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