Groupe PSA Steps up Its Digital Transformation with the Digital Factory

  • 3,000 square-metre renovation at the Poissy plant
  • The Digital Factory will support all of the Group’s departments in their digital transformation

RUEIL-MALMAISON, France--()--Regulatory News:

Groupe PSA (Paris:UG) is stepping up its digital transformation with the creation of the Digital Factory. This new facility brings resources and skills together in one place to support the operational departments in their digital transformation.

Several hundred internal and external experts are on hand, in:

- the Customer Digital Factory: a digital production centre pooling all of the necessary skills and providing each of our brands with the best technologies for enhancing the online customer experience: configurators, websites, e-business platforms, apps and customer relationship tools.

- the Data Factory: data expertise to help our businesses improve their operational performance, for example by optimising the paint shops.

- the Connected Services Factory: developing connected-services solutions by implementing the new “Commodore” project, one of the modules on our IoT platform.

Manufacturing, our DNA

“Welcome to PSA’s digital reactor, embedded inside one of the Group’s manufacturing facilities, the Poissy plant. The Digital Factory is one embodiment of three essential transformation drivers, namely HR, Real Estate and Digital. We’re pooling technical skills here under a single roof in a dynamic, collaborative environment to achieve greater customer satisfaction,” said Xavier Chéreau, Executive Vice President, Human Resources, Digital and Real Estate.

“The 3,000 square-metre renovation was completed in record time here at the plant. The new space is designed to accommodate the Digital Factory’s operations with a dynamic, modular and colourful layout. It stimulates creativity, agility and breaks down silos in our business by bringing together all the skills needed for digital production,” said Christophe Rauturier, Chief Digital Officer of Groupe PSA.

In 2018, the Group is stepping up its digital transition, with:

  • Increasingly personalised customer experiences
  • A rise in online sales and connected services
  • Better process efficiency
  • The adoption of digital technology among employees

About Groupe PSA

Groupe PSA designs unique automotive experiences and delivers mobility solutions to meet all customer expectations. The Group has five car brands, Peugeot, Citroën, DS, Opel and Vauxhall, and provides a wide array of mobility and smart services under the Free2Move brand. Its ‘Push to Pass’ strategic plan represents a first step towards the achievement of the Group’s vision to be “a global carmaker with cutting-edge efficiency and a leading mobility provider sustaining lifetime customer relationships”. An early innovator in the field of autonomous and connected cars, Groupe PSA is also involved in financing activities through Banque PSA Finance and in automotive equipment via Faurecia. Find out more at

Media library: / @GroupePSA_EN

Communications Department - - +33 6 61 93 29 36 - @GroupePSA


Groupe PSA
Carole Viaud, +33 6 62 39 57 09


Groupe PSA
Carole Viaud, +33 6 62 39 57 09