LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest marketing analytics study on the insurance industry. A leading player in the insurance industry wanted to anticipate customer and market behavior and respond proactively to their needs.
According to the insurance industry experts at Quantzig, “Both the investors and consumers should concern themselves with the insurer’s ability and financial capability to meet ongoing obligations to policyholders.”
In the past few years, the insurance industry has witnessed incredible change as a result of globalization, deregulation, and terrorist attacks. However, the enhanced economic outlook is anticipated to influence the growth of the insurance industry, globally. Changing technology brings about high-speed innovations, complex end-user expectations, and other such challenges in the insurance industry; thus affecting their bottom-line profitability.
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The marketing analytics solution presented by Quantzig helped the client to gain useful insights to devise better strategies to address and assist their target audience. The client was able to build better products based on the market expectations and bring about business growth.
This marketing analytics solution provided benefits that helped the client to:
- Gain a stronger foothold in the insurance sector
- Predict their customer’s response to various offers and develop targeted marketing strategies
- To know more about the benefits of marketing analytics, speak to an expert
This marketing analytics solution offered predictive insights on:
- Measuring, analyzing, and managing market performance to optimize return on investment (ROI)
- Maximizing business efficiency
- To gain relevant insights and understand the scope of our research, request a proposal
View the marketing analytics study here:
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.