NEW YORK--(BUSINESS WIRE)--The Family Handyman, the leading multi-platform producer of home improvement content and how-to advice for Do-It-Yourself (DIY) enthusiasts, is launching its annual Ultimate Shed campaign, incorporating new brand sponsors and engaging online elements that are helping the brand drive digital growth for new and existing audiences such as millennials.
In conjunction with the brand’s annual Ultimate Shed issue (on newsstands June 19), The Family Handyman teamed up with LP Building Products (LP) for the second consecutive year and Honda Generators as a first-time sponsor for the multi-platform digital and video consumer experience. This year’s sports themed Ultimate Shed – The Game Day Shed – will include a custom landing page in the publication’s digital destination, FamilyHandyman.com, where the building plans, construction materials and a visual step-by-step guide for building the shed will be featured. In 2017, more than 2,200 DIY enthusiasts downloaded the plans for the Ultimate Shed. The site also will include a video tour of the shed with Travis Larson, senior editor of The Family Handyman, along with a time-lapse video of the shed build.
To drive audience engagement to the site, The Family Handyman will promote this year’s Ultimate Shed across Facebook, Twitter, Instagram, YouTube and Pinterest.
Most recently, FamilyHandyman.com, reached 4.6 million unique visitors during the month of February 2018, a 41.1 percent increase from the same time last year and the highest increase among its competitive set. Notably, the site saw a 121 percent increase in traffic from millennials.
Social media has also contributed to the growth of The Family Handyman’s audience. The publications’ Instagram, YouTube and Pinterest channels have all expanded their reach. On Instagram, the brand gained 9,282 followers in March 2017, a 443 percent growth from the same time last year. On YouTube, The Family Handyman gained 11,271 channel subscribers, a 141 percent increase from March 2017. During the last quarter of 2017, The Family Handyman ranked #1 on Pinterest for engagement (actions per post) among all measured magazines, according to The Association of Magazine Media’s Q4 2017 Social Media Report.
“Our audiences of DIY enthusiasts are constantly looking for new ideas and inspiration for their home improvement projects,” said Gary Wentz, Editor-in-Chief of The Family Handyman. “We’ve had great success in connecting with the DIY audience online, and our Ultimate Shed has played an important role in building that audience and developing deeper relationships with the DIY community, paving new opportunities for our sponsors.”
As part of its partnership with LP, The Family Handyman used LP® Outdoor Building Solutions® materials to construct the shed. Additionally, The Family Handyman created sponsored videos featuring LP products that will be featured on the shed’s custom content site in June.
“Partnering with The Family Handyman for their Ultimate Shed issue brings a very natural connection between LP Outdoor Building Solutions sheds and today’s DIY enthusiasts,” said Parry Grimm, a business development analyst for LP Building Product. “We’re excited to be a part of their integrated experience for the second consecutive year.”
In addition to LP’s continued partnership for the annual shed campaign, the multi-platform program has also attracted first-time sponsor Honda Generators, marketed by Honda Power Equipment. Honda offers a complete line of generators for consumer and commercial applications—models that produce between 1,000 and 10,000 watts of smooth, dependable power for recreation, construction, rental, and emergency use. Honda provided its newest Super Quiet Series generator, the EU2200i, as the remote power source at the site for the shed construction—running both rugged power tools and charging sensitive electronic gear. Post-construction, this generator also powers the shed.
“The all-new Honda EU2200i Super Quiet Series inverter generator is designed to be the most versatile and reliable portable model for work, home or play, making it the ideal power partner for The Family Handyman Ultimate Shed program,” said David Bush, Senior Marketing Strategist for Honda Generators.
The Game Day Shed will be featured in The Family Handyman’s annual July/August shed issue on newsstands June 19, 2018.
For more information about The Family Handyman please visit www.familyhandyman.com.
About The Family Handyman
The Family Handyman is the DIYer's best friend, offering a variety of print and digital resources for do-it-yourself homeowners. Our forte is accurate and complete how-to instructions for improving homes, yards and vehicles. We publish The Family Handyman magazine, the oldest and largest publication for DIYers, and a variety of newsstand publications in addition to this web site. The Family Handyman is part of the Reader’s Digest Association family of brands, including Taste of Home, Birds & Blooms, and of course Reader’s Digest.
About LP Building Products
Louisiana-Pacific Corporation is a leading manufacturer of quality engineered wood building materials including OSB, structural framing products, and exterior siding for use in residential, industrial and light commercial construction. From manufacturing facilities in the United States, Canada, Chile and Brazil, LP products are sold to builders and homeowners through building materials distributors and dealers and retail home centers. Founded in 1973, LP is headquartered in Nashville, Tennessee, and traded on the New York Stock Exchange under LPX.
About Honda Power Equipment
Honda Power Equipment, a division of American Honda Motor Co., Inc., markets a complete range of outdoor power equipment, including outboard marine engines, general-purpose engines, generators, walk-behind and robotic lawn mowers, pumps, snow blowers, tillers and trimmers for commercial, rental and residential applications.