Sephora inside JCPenney is Opening a New Location near You

- Get the Latest in Beauty at Sephora inside JCPenney on May 4th -

NEW YORK--()--Let’s Beauty Together this May! Sephora, the leader in global beauty retail, and JCPenney, one of America’s leading retailers, are opening 13 new locations inside JCPenney across the country on Friday, May 4th. The first 100 clients to show up at each grand opening will dip into our stash of Sephora inside JCPenney gift cards with mystery values worth up to $100! Plus, Sephora will be giving away 700 gift bags stuffed with fabulous samples at each location!

The new Sephora inside JCPenney locations can be found here:

  • Morgantown Mall, Morgantown, WV
  • Indian Mound Mall, Heath, OH
  • Poplar Bluff, Poplar Bluff, MO
  • Southgate Mall, Missoula, MT
  • Kalispell Center Mall, Kalispell, MT
  • Maplewood Mall, Maplewood, MN
  • Rio West Mall, Gallup, NM
  • Colonial Promenade, Alabaster, AL
  • Weatherford Ridge, Weatherford, TX
  • Central Mall, Port Arthur, TX
  • Regency SQ Mall, Richmond, VA
  • Regency SQ, Florence, AL
  • Carolina Mall, Concord, NC

The new locations are situated prominently in the center of each JCPenney store. Discover a beauty paradise with close to 50 brands. Clients are encouraged to learn, play and get inspired by trying everything from lip glosses to blushes to skincare and fragrance. Product consultants with Sephora inside JCPenney are well educated in the beauty business. Rigorously trained in Sephora educational programs focused on color application, skincare consultation and general beauty, they offer a completely non-biased approach when recommending products.

The Most Sought After Brands

Cult makeup lines such as FENTY BEAUTY, Anastasia Beverly Hills, Kat Von D, Make Up For Ever, Too Faced and Urban Decay, innovative skincare lines Including Belif, Farmacy, Glamglow, Ole Henriksen, Origins and Sunday Riley as well as fragrance offerings from brands such as Dior, Clean and Marc Jacobs will be available in Sephora inside JCPenney. Plus, you’ll also find SEPHORA COLLECTION — Sephora’s own line of makeup, tools & accessories, and a skincare collection.

Meet Us at the Sephora Beauty Studio

Clients in need of a new look can visit Sephora inside JCPenney for a 15 Minute Mini Makeover or Mini Facial at the Sephora Beauty Studio from makeup and skincare experts who are available to help you master new techniques in minutes. Complimentary services offered include: Smoky Eye, Contour, Polished Brows, Correct + Conceal, Flawless Foundation + COLOR IQ, Blush + Bronze, Essential Eyeliner, Perfect Lips, and Everyday Eye.

Also available at Sephora inside JCPenney is the SEPHORA + PANTONE COLOR IQ; the most advanced foundation matching solution available in North American beauty retail. Using Pantone’s color capture and measuring technology, COLOR IQ is the first and only beauty system to scan the surface of the skin, assign an official PANTONE® SkinTone™ number and match scientifically precise foundations, concealers and best paired lip colors for your skin. The foundation matching service is complimentary and available any time at the Sephora Beauty Studio.

Beauty Insider

By joining Sephora’s Beauty Insider program, clients will get behind the beauty velvet rope access to Insider-only products, exclusive samples, birthday gifts and an all-access pass to personalized beauty. As a Beauty Insider at any level, you’re also eligible to receive a special gift from GLAMGLOW, Bite Beauty, or Bumble and bumble! Check your e-mail, mail or simply come back to your local Sephora inside JCPenney or any other Sephora location, within a few weeks of your birthday to pick up the special gift Sephora has waiting for you.

Since teaming with Sephora in 2006, JCPenney has become a major presence in the beauty business. These locations bring the number of Sephora inside JCPenney locations to over 650 nationwide.


  • Morgantown Mall, 9560 Mall Rd., Morgantown, WV 26501
  • Indian Mound Mall, 771 30th St., Heath, OH 43056
  • Poplar Bluff, 515 S. Westwood, Poplar Bluff, MO 63901
  • Southgate Mall, 2901 Brooks St., Missoula, MT 59801
  • Kalispell Center Mall, 20 N Main St., Kalispell, MT 59901
  • Maplewood Mall, 3001 White Bear Ave., Maplewood, MN 55109
  • Rio West Mall, 1300 W Maloney Ave., Gallup, NM 87301
  • Colonial Promenade, 340 S Colonial Dr., Alabaster, AL 35007
  • Weatherford Ridge, 725 Adams Dr., Weatherford, TX 76086
  • Central Mall, 3100 Hwy 365, Port Arthur, TX 77642
  • Regency SQ Mall, 1408 N Parham Rd., Richmond, VA 23229
  • Regency SQ 301 Cox Creek Pkwy, Florence, AL 35630
  • Carolina Mall, 1480 Concord Pkwy, Concord, NC 28025

About Sephora

Sephora is a leader in global prestige omni-retail, teaching and inspiring clients to play in a universe of beauty and wellness, while creating the world’s most loved beauty community. Having earned its trail-blazing reputation through its expertise, innovation, and entrepreneurial spirit, it has also been a pioneer in an unbiased approach to experiential retail since its debut in North America 20 years ago, a year after its acquisition by luxury group LVMH Moet Hennessy Louis Vuitton. At Sephora, clients have the opportunity to play with 14,000 products from 200 carefully curated brands, access personalized service recommendations at the Beauty Studio aided by ground-breaking digital innovations, and all supported by Sephora’s expertly trained beauty advisors found in more than 500 stores across the Americas, as well as 600 locations inside JCPenney. Clients can also experience Sephora through an award-winning website, mobile apps, and access the most inclusive beauty platforms, including the Beauty Insider Community and @Sephora social media. And those that shop with Sephora stay rewarded with Beauty Insider, a free to join member community that offers unique rewards and customized experiences across three spending tiers. Let’s Beauty Together. For more information, visit:

About JCPenney:

J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home retailers, combines an expansive footprint of over 870 stores across the United States and Puerto Rico with a powerful e-commerce site,, to deliver style and value for all hard-working American families. At every touchpoint, customers will discover stylish merchandise at incredible value from an extensive portfolio of private, exclusive and national brands. Reinforcing this shopping experience is the customer service and warrior spirit of approximately 98,000 associates across the globe, all driving toward the Company's mission to help customers find what they love for less time, money and effort. For additional information, please visit


DeVries Global
Jamie Bracci, 212-546-8555
JCPenney Media Relations


DeVries Global
Jamie Bracci, 212-546-8555
JCPenney Media Relations