SAN FRANCISCO--(BUSINESS WIRE)--Folloze, the leading Account Based Marketing (ABM) Engagement Platform, has joined the Marketo® Accelerate ecosystem, the MarTech industry's first partner accelerator. Through the program, Folloze will offer a comprehensive, scalable ABM solution to Marketo’s existing customer base, enabling marketers to create and deliver personalized experiences and better engage with their customers. By working collaboratively with sales throughout the buyers’ journey, this program will ultimately make a meaningful impact on their marketing and sales growth strategies.
“The market is going through a transformation with data-driven engagement at the heart of it,” said Christian Hjorth, Folloze chief revenue officer. “Customers are expecting personalized, relevant communication that delivers value at every touchpoint of the sales process. Executing these ABM strategies is the key for successful Go-To-Market strategies. Extending Marketo’s vision of the engagement economy, Folloze and Marketo offers the most comprehensive Account Based Solution for Large Enterprises.”
Folloze was selected as a Marketo® Accelerate partner for its status as the leading comprehensive ABM solution for large enterprises. Providing a solution that enables marketing to activate sales teams and directly impact revenue, Folloze’s full cycle, collaborative process of ABM campaign creation, delivery, measurement and analytics drives efficiency and scale for clients that are launching large-scale ABM programs. In addition to reducing costs, Folloze’s platform reduces the time required to launch a full-scale ABM program – from weeks to only days – as well as the execution and coordination time associated with ABM campaigns.
Most recently, with the release of key enhancement to its ABM platform, ABM Campaigns and ABM Content Plays, offer solutions to run ABM programs to top accounts and also extend those programs to hundreds and thousands of accounts across regions and industries.
“Leveraging the Folloze ABM Engagement Platform has been a completely transformational experience for our go-to-market organization,” said Jason Mefford, director of inside sales at Digium. “By combining Folloze to better engage customers and prospects with the power of Marketo, we can deliver a more engaging and relevant experience throughout the customer life cycle. Our team is empowered to optimize their sales conversations based on their prospect’s particular interests, resulting in better and faster communication, shorter sales cycles, and improved win rates.”
“The Marketo Accelerate partner ecosystem is designed to deliver customers with synergies and integrated solutions based on the Marketo Engagement Platform™,” said Eric Johnson, chief revenue officer at Marketo. “We are excited to have Folloze join the program and together offer a solution for enterprises that delivers account-based strategies at scale across customers’ marketing and sales processes.”
Folloze is the leading Account Based Marketing (ABM) Engagement Platform, which enables B2B sales and marketing teams to engage, develop and win their top target accounts. Built for scale, the platform empowers Marketing and Sales to collaborate on marketing strategy, account-specific content campaigns, content automation and more, and enables Marketing to easily deliver campaigns on behalf of Sales. The result is a personalized, automated, scalable ABM program, backed by actionable account analytics, where Sales maintains an authentic relationship with the buyer. These capabilities enable salespeople to act as consultants through the selling process, delivering significantly more value to customers and drastically increasing their sales pipeline, and ultimately revenue.
Folloze was founded in 2013 and is headquartered in San Mateo, CA with a development center in Tel Aviv, Israel. Folloze was founded by a group of marketing, sales and technology veterans and is backed by world-class investors. For more information, please visit www.folloze.com.