CHICAGO--(BUSINESS WIRE)--With the promise to help brands smooth the digital path to purchase and close the sale, Market Track, LLC, the leading provider of global omnichannel market intelligence for brands and retailers, announced today the launch of the Market Track digital shelf solution, enhancing their online channel management suite that spans from competitive pricing and assortment intelligence to online pricing and brand compliance. By capturing the most important digital shelf metrics and providing anywhere access via an interactive dashboard, Market Track synthesizes online merchandising and operational activities and connects them directly to omnichannel sales outcomes.
With product searches more likely to occur on Amazon than Google, the MT Digital Shelf fulfills an unmet need in the marketplace by tracking the endless aisle of the retailer website as the unique amalgam of owned, earned and paid media that it is. From share of search to product placement to pricing to in-stock status to purchase to ratings / reviews, the MT Digital Shelf allows companies to capture their individualized KPIs and within the platform create action steps and owners to improve sales outcomes. And the available competitive benchmarking features provide context to change retailer tactics in near real-time.
In making the announcement, Mark Detelich, Chief Strategy & Solutions Officer of Market Track, said, “Shoppers can’t buy what they can’t find. With the growth of the digital shelf and the endless aisle, brands need to do everything in their power to cut through the clutter and get noticed. Companies are spending increasing dollars and brainpower to develop strategies for maintaining and expanding their brand’s presence on the digital shelf. As a long-time partner of brands interested in managing the buy and the why, Market Track has developed the only comprehensive digital shelf product in the industry.”
As an initial collaboration partner, South Shore Furniture has already seen the benefit of leveraging data improve their online brand presence. “I feel that in a super rapidly changing, complex e-commerce world we need tools like Market Track to be able to stay ahead of the curve, increase the speed of agile learning and adapt our actions and our strategy,” added Nicole Basenach, VP of Customer Experience at South Shore Furniture.
With speed to value measured in weeks instead of months, the MT Digital Shelf enables brands to optimize their presence in the digital store, exploit competitive opportunities (or fend off threats) and drive collaboration with channel partners. And it can easily be expanded to incorporate traditional advertising and promotional data from Market Track to create the most comprehensive view of the offline and digital path to purchase in the industry.
About Market Track
Owned by Vista Equity Partners (the fourth largest software company in the world), Market Track delivers the omnichannel market intelligence that brands and retailers need to connect and win with consumers. Through the curation of proprietary data streams, we provide web-based access to mission-critical market intelligence. With over 2,100 clients (including 75 of the top 100 US advertisers) and leading omnichannel solutions, Market Track is committed to delivering in-market intelligence to increase marketing effectiveness for manufacturers, service providers, retailers and agencies. With our recent acquisition of InfoScout, #84 on the Inc. 500 list of fastest growing companies in America, Market Track is uniquely positioned to enable you to own the omnichannel future. For more information, please visit www.markettrack.com.