SUNNYVALE, Calif.--(BUSINESS WIRE)--trivago, a leading global hotel search platform, announced today its partnership with Plug and Play, a Silicon Valley-based global innovation platform. trivago joins Plug and Play’s Travel & Hospitality ecosystem, focusing on partnerships that strengthen the search experience for its users. By sourcing innovative startup technology which aligns with its long-term vision and strategy, trivago intends to enhance its product and optimize the effectiveness of existing features and capabilities on its platform.
"By partnering with Plug and Play, we aim to connect with early-stage startups who are driving the next wave of transformation in our industry,” says Elie Matta, Head of Corporate Development at trivago. “We believe this environment can help us discover technology opportunities with strategic value, accelerate product innovations and continuously improve user value while exchanging learnings with the startup community.”
Founded in 2006, Plug and Play has created a startup ecosystem which includes over 6,000 startups and 220 official corporate partners, and successfully exited portfolio companies that include Danger, Dropbox, Lending Club, PayPal, SoundHound and Zoosk.
Plug and Play Travel & Hospitality launched in 2016 and has accelerated the development of 95 startups. Plug and Play supports these companies by providing them connections to interested corporations, mentorship and access to funding. trivago’s participation as a partner gives them access to startups sourced specifically for them by Plug and Play’s Ventures Team.
“To create an effective ecosystem centered on open innovation, we need forward-thinking corporations like trivago to get involved and work with startups,” says Saeed Amidi, Founder and CEO of Plug and Play. “We are committed to helping these companies thrive and welcome trivago as the newest partner to our Plug and Play Travel & Hospitality platform.”
trivago is a leading global hotel search platform focused on reshaping the way travelers search for and compare hotels and alternative accommodations. Incorporated in 2005 in Düsseldorf, Germany, the platform allows travelers to make informed decisions by personalizing their hotel search and providing them access to a deep supply of hotel information and prices. trivago enables its advertisers to grow their businesses by providing access to a broad audience of travelers via its websites and apps. As of December 31, 2017, trivago has established 55 localized platforms connected to over 1.8 million hotels and alternative accommodations, in over 190 countries.
About Plug and Play
Plug and Play is a global innovation platform. Headquartered in Silicon Valley, we have built accelerator programs, corporate innovation services, and an in-house VC to make technological advancement progress faster than ever before. Since inception in 2006, our programs have expanded worldwide to include a presence in 28 locations globally giving startups the necessary resources to succeed in Silicon Valley and beyond. With over 6,000 startups and 220 official corporate partners, we have created the ultimate startup ecosystem in many industries. We provide active investments with 200 leading Silicon Valley VCs, and host more than 700 networking events per year. Companies in our community have raised over $7 billion in funding, with successful portfolio exits including Danger, Dropbox, Lending Club, PayPal, SoundHound, and Zoosk. For more information, visit www.plugandplaytechcenter.com
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