The report presents a comprehensive research of the global digital marketing courses market by courses type, including academic courses and certification courses. The report also determines the geographic breakdown of the market in terms of detailed analysis and impact, which includes key geographies such as APAC, the Americas, and EMEA.
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Market driver: increasing adoption of digital media and digital marketing
The increasing number of people adopting digital media is one of the major factors driving the growth of the market. Digital platforms have become crucial in today's digitally connected world. Companies are increasingly adopting various digital marketing tools and techniques to help them add value to their products. Several companies are opting for social campaigns on digital platforms, which is increasing their spending on digital advertising.
According to a senior analyst at Technavio for k12 and higher education research, “In terms of adoption of digital technologies, APAC consists of the highest number of Internet users due to which it is dominating the market. This makes APAC the prime target for companies. This has significantly impacted the digital marketing courses market in APAC as companies have hired individuals skillful in digital multichannel marketing. Students are increasingly enrolling themselves in digital marketing courses. Companies are also training their employees on the aspects of digital marketing. Such factors are driving the growth of the market.”
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Market trend: increasing demand from emerging countries
In emerging countries, the cost-effective solutions provided by the incorporation of digital marketing campaigns is the primary reason for the growth of the market. Digital marketing courses are becoming popular among companies as they are proving it for their employees to generate higher ROI from their marketing campaigns. Players in the market are providing customized digital marketing courses to capitalize on the market. These players provide different learning solutions such as online learning, virtual learning, and social learning along with traditional classroom-based learning. The popularity of eLearning has attracted a sizable customer base. In countries such as India, the UAE, and China, many manufacturing and service-based MNCs have increased their presence and are expanding.
Market challenge: advent of open source materials and courses
A major threat to the global digital marketing courses market is the advent of open source digital marketing courses. These free sources refer to various courses materials and MOOCs that provide digital marketing concepts, techniques, and tools that can be used by learners free of charge. Players that offer digital marketing courses suffer a negative impact on their revenue, owing to such free sources.
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