The report provides a comprehensive analysis of the bath and shower market in India. The report offers a complete guide to the size and share of the market at a national level. Along with historic data, it also provides the latest sales data - thus allowing you to identify the market segments driving growth. The report also identifies leading companies and brands, along with examining competition among them.
Forecasts through four years demonstrate how the market is set to change in coming years. Comprehensive and iterative research methodology focused on minimizing errors is employed in order to provide the most accurate estimates and forecast possible. Additionally, the report includes a brief outlook on global bath and shower market.
India bath and shower market is divided into two major segments, bar soaps and body wash & shower gel.
Bar soap is a matured market in India whereas body wash & shower gel segment is expected to grow with a CAGR of more than 15% over next four years. Increasing income of people, rapid growth in urbanization, budding middle class population, rise in awareness and the availability of specialized bathing products (for men, women, infants, kids) have been some of the major growth drivers for the market. Categorizing bar soap as a necessity product, tax for bar soaps under GST has also been brought down to 18% from prevailing rate of 24%. Among all the types of bar soaps, standard beauty soaps generate majority of the revenues whereas herbal & health soaps are rapidly growing due to consumer's shifting preference towards natural products.
HUL dominates the bath and shower market, followed by players such as ITC, Godrej, Wipro, Patanjali and RB. Dettol, Lifebouy, Cinthol, Dove, Patanjali, Santoor, Lux, Liril, Vivel and Pears are the well-known brands in bar soap whereas Lux, Cinthol, Palmolive, Pears, Nivea and Fiama Di Wills are popular for body washes and shower gels.
Key Topics Covered
1. Executive Summary
2. Global Bath and Shower Market Outlook
3. India Bath and Shower Market Outlook
4. India Bar Soap Market Outlook
5. India Body Wash & Shower Gel Market Outlook
6. Company Mentioned
- Fiama Di Wills
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