SUSSEX, Wis.--(BUSINESS WIRE)--Quad/Graphics (NYSE: QUAD) (“Quad”), a leading marketing solutions provider, announced today the production of ELLE’s first-ever personalized cover for select subscribers using Quad’s data-driven technology. 50,000 covers feature a “handwritten” note addressed to the subscriber, from the April cover star Kim Kardashian West.
“While this campaign was focused on engagement and the reader-experience, the future potential of digital technology is compelling as it provides both publishers and marketers the ability to leverage their data to create personalized messages, images and offers in print advertising,” said Brian Hickey, Senior Vice President of Sales. “Quad’s capabilities create the opportunity for brand marketers to partner with publishers by leveraging their data into dynamic, highly personalized ad pages within magazines.”
Quad’s digital platform allows publishers and their advertisers to develop data-driven custom content for target audiences. 68 percent of total U.S. adults are more likely to respond to personalization when offers are related to things they are interested in.1 Cover customization was accomplished on a high-speed digital printing press, capable of personalizing every cover with subscriber-specific messaging. Quad’s national platform of sheetfed and web digital presses accommodates variable personalization on a wide variety of print media at scale.
To learn more about Quad/Graphics’ industry leading advanced printing, data manipulation and personalization capabilities, visit http://go.qg.com/print-personalization or call Adam Trull, Quad/Graphics Custom Products Sales Manager, at 212-672-2603.
1 Quad/Graphics Customer Focus® Research Study
Quad/Graphics (NYSE:QUAD) is a leading marketing solutions provider. The Company leverages its strong print foundation as part of a much larger, robust integrated marketing platform that helps marketers and content creators improve the efficiency and effectiveness of their marketing spend across offline and online media channels. With a consultative approach, worldwide capabilities, leading-edge technology and single-source simplicity, Quad has the resources and knowledge to help a wide variety of clients in multiple vertical industries, including retail, publishing and healthcare. Quad provides a diverse range of digital and print and related products, services and solutions from multiple locations throughout North America, South America and Europe, and strategic partnerships in Asia and other parts of the world. For additional information visit www.QG.com.