Mead comes to Blue Chip from a 30-year career at P&G, where she retired as an associate brand director, overseeing marketing for its $9 billion grocery business. At Blue Chip, Mead will lead the agency’s key brand and shopper marketing clients.
“I am proud to have worked with Blue Chip for many years as a client,” said Mead. “I look forward to joining a team that so consistently demonstrates its strategic, creative and collaborative capabilities for some of the biggest brands in the world.”
Throughout her extensive CPG career, Mead led large and diverse marketing teams covering all North American grocery retailers. At P&G, she was responsible for creating alliance partnerships with the NFL, MLB, Disney and Universal Pictures. In 2016, Mead was named to the Path to Purchase Institute’s inaugural “Women of Excellence” list, and to Progressive Grocer’s “Top Women In Grocery” in 2015.
“Joy’s leadership and expertise in omnichannel shopper and brand marketing is invaluable to our clients,” said Stanton Kawer, Blue Chip chairman and CEO. “We look forward to Joy providing fresh insights to our clients in an ever-evolving shopper ecosystem.”
Blue Chip sees innovation as a crucial part of its clients’ success, especially as it relates to the shoppers’ path to purchase.
“Brands must think differently about the new path to purchase,” said Kawer. “What Joy offers is client-side experience and a deep understanding of the challenges brand marketers face. Joy also has a wealth of solutions that will benefit the brands we serve—both today and for the future.”
In addition to Mead, Blue Chip recently expanded its executive leadership team with the announcement of industry vet Larry Deutsch as the agency’s chief growth officer, and Jamie Olson as senior vice president of business leadership.
About Blue Chip Marketing Worldwide
Blue Chip (http://www.bluechipww.com) is an independent, united marketing agency. Named to the Crain’s Chicago Business’ Fast Fifty for five consecutive years (from 2010 to 2015) and then again 2017, Blue Chip delivers transformational growth for high-profile clients such as Procter & Gamble, McCormick & Co., Inc., HARIBO, Brown-Forman, Daisy Brand and Fisher Nuts through the creation and execution of innovative, multi-platform marketing campaigns.