NEW YORK--(BUSINESS WIRE)--The National Basketball Association (NBA) and Headspace, the world’s leading meditation and mindfulness app, today announced a partnership that brings meditation to the NBA family by providing all league and team employees, across the NBA, Women’s National Basketball Association (WNBA), NBA G League and NBA 2K League, access to Headspace’s popular app.
As part of the partnership, the NBA and Headspace will co-develop mental training content on the Headspace app this summer, specifically designed to better prepare athletes at all levels for competition. To further bring this partnership to life, Headspace will also conduct events across the NBA, ranging from league employee wellness programs to mindfulness sessions with NBA team staff.
“The focus in sports training has often been exclusively on physical conditioning, but as top athletes at all levels have increasingly learned, mental fitness is also a critical determinate of success,” said NBA Commissioner Adam Silver. “The NBA is committed to promoting healthy living and we are pleased that through our partnership with Headspace, we are able to provide the NBA family with a resource to support mental wellness.”
Headspace co-founder and mediation expert Andy Puddicombe said, “Having a strong mental game is something that we all aspire to in our lives. But when it comes to athletes, it is more than just an aspiration, it's a daily requirement. Whether it's used to enhance preparation, performance, or recovery, knowing how to train the mind and apply these techniques is an integral and essential part of sporting excellence.”
“We hear it time and time again from athletes that the differentiator is not their physicality, but their mental toughness and focus. Mindfulness training allows us to be more aware of ourselves and to be more in the moment. We are thrilled that the NBA recognizes this and has chosen us as their partner in this space,” said Headspace co-founder and CEO Rich Pierson. “Making meditation part of your training strategy can help anyone quickly recognize when they’ve been distracted, regain focus and get their head back in the game.”
Additionally, throughout the NBA-Headspace partnership, league and team staff will have access to Headspace’s comprehensive library of meditation content, including “Headspace for Sport,” which is designed to strengthen their mindfulness and meditation skills through a variety of 10-session “packs,” including Motivation, Concentration, Training, Competition, Communication, Analysis and Recovery.
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League, set to launch in May 2018. The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 125,000 stores in 100 countries on six continents. NBA rosters at the start of the 2017-18 season featured 108 international players from a record 42 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.4 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
Headspace, a global leader in meditation and mindfulness, was founded in 2010 by Andy Puddicombe and Rich Pierson. Through its core suite of meditation app and online offerings, Headspace has already reached more than 25 million users in 190 countries. The company also operates a B2B business focused on offering its meditation products to companies around the world as part of employee benefits packages, and a partnerships team that has forged robust relationships with many of the world’s most recognizable brands, including Apple, Amazon, Google, Nike and more. For more information please visit us at www.headspace.com, or follow us on Facebook, Twitter and Instagram.