The report segments the global automotive cockpit electronics market by vehicle type, including passenger vehicle and commercial vehicle and by geography, including the Americas, EMEA, and APAC. It provides a detailed illustration of the major factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.
Here are some key findings of the global automotive cockpit electronics market, according to Technavio automotive researchers:
- Economies of scale derived from consumer electronics segment to rationalize cost structures in automotive electronics space: a major market driver
- Automotive gesture recognition system: emerging market trend
- APAC dominated the global automotive cockpit electronics market with 55% share in 2017
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Economies of scale derived from consumer electronics segment to rationalize cost structures in automotive electronics space: a major market driver
Economies of scale play an important role in today’s market to leverage the adoption of technology to the maximum number of customers. For example, the decrease in prices of smartphones across the world led to its high adoption. The reduction in price was driven by the advantage of economies of scale due to increased production.
A primary consideration for the OEMs is hardware cost. OEMs can cost-effectively adopt new technologies with constant updates from the consumer electronics segment. Additionally, when a new technology is adopted in the consumer electronics segment, its volume grows, while reducing the price in the market and benefitting other segments.
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Automotive gesture recognition system: emerging market trend
Sensor-based systems such as automotive gesture recognition systems have been adopted in the automotive industry to offer comfort and convenience for the drivers in controlling the functions of in-vehicle systems. These controls can be used for navigating among the vehicle infotainment options, adjusting overhead lighting or ambient temperature, open and close doors and windows, answer or reject phone calls, and other electronic systems.
According to a senior analyst at Technavio for research on automotive electronics, “The sensor-based system operates by processing gestures, detected by sensor-based systems, using gesture recognition algorithm to control the onboard systems instead of using physical buttons or touch pads or screens and haptics. However, it is important to note that there are no standards set for gestures. The gestures may differ among OEMs and Tier-I suppliers.”
Global market opportunities
In terms of regional dominance, APAC led the global automotive cockpit electronics market, followed by EMEA and the Americas in 2017. By 2022, APAC is expected to have the highest growth of nearly 2% whereas EMEA and the Americas are expected to witness a decline in market share.
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