NEW YORK--(BUSINESS WIRE)--Geneva Watch Group, today announced Amanda (Mandy) Bitetto will join the executive team as Senior Vice President, Sales effective March 7, 2018.
In this newly created role, Mandy’s initial priority will be to develop a best-in-class sales and marketing strategy across all brands with our U.S. retailers to further strengthen and support the business moving forward.
Throughout her career, Mandy established herself as a results-oriented leader for executing bold and sustainable initiatives across multiple retail sectors delivering solid results.
Most recently she served as Director of Sales, Timepieces for Global Brands Group responsible for the Tommy Bahama and Betsey Johnson brands.
Prior to that she was Vice President of Sales, National Accounts for Bulova Corporation as a top revenue sales executive leading her team in sales through analysis and brand distribution in National, Regional, Specialty and online with digital and social media concentration.
“Mandy will bring her experience and data driven skills to Sales and Marketing at Geneva,” says EVP Gregory Thumm. “Mandy also has held leadership roles prior at Geneva Watch Group. We welcome her back.”
About Geneva Watch Group:
Geneva Watch Group is a global leader in the design, manufacturing, and distribution of analog watches. The company creates timepieces under license for fashion and lifestyle brands such as Kenneth Cole New York, Kenneth Cole Reaction, Ted Baker London, BCBGMAXAZRIA, BCBGeneration, Nicole Miller, and Sean John.
For more information, please visit: www.genevawatchgroup.com.