comScore Report Shows Taboola Reaches Nearly Half of the World’s Internet Users, Company is Projecting over $1 Billion of Revenue in 2018, Hiring over 400 Employees This Year

In the US, Taboola now reaches 89 percent of users showing growth of 17 percent year over year

NEW YORK--()--Taboola, the leading discovery platform, announced today that it is projecting over $1 billion in revenue in 2018, while maintaining its profitability. According to comScore Key Measures rankings in December 2017, the company reaches nearly half of the world’s desktop internet users (43.6 percent). Taboola now powers 450 billion recommendations globally each month including video, article and product recommendations.

Taboola comScore Worldwide Desktop
Reach December 2017

Google Sites   63.2%
Microsoft Sites   49.9%
Taboola   43.6%
Facebook   39.2%
YouTube   37.9%

*Data based on comScore total unique users on desktop for digital advertising


In the US, where Taboola first launched its discovery platform more than 10 years ago, audience reach increased to 89 percent of all desktop users in December 2017 according to comScore -- an improvement of 17 percent year over year. Additional markets have shown similarly impressive growth with the UK now reaching 86 percent of all desktop users, an improvement of 45 percent year over year. Other markets demonstrating impressive growth according to comScore include Germany, which showed an increase of 75 percent year over year now reaching 63.5 percent of desktop users, and Brazil, which leads the content distribution category for that region reaching 64 percent of desktop users. In France, Taboola’s desktop reach grew to 78.7 percent.

Taboola comScore Regional Desktop
Reach December 2017

US   88.8%
UK   85.7%
Germany   63.5%
France   78.7%
Brazil   64.3%
Mexico   61.3%
Australia   67.4%
Japan   76.3%

*Data based on comScore total unique users on desktop for digital advertising


Taboola’s hyper-growth is due to a number of factors, including adoption of its Taboola Feed product, brands buying significantly more video placements in Feed, the growth of its Self Service platform as well as international expansion.

Taboola is also doubling down on growing its employee base to 1300 employees by the end of the year. At least 100 new employees will join the engineering team, which now represents about 35 percent of the company workforce. This also includes growing its content review team, who review over a million pieces of content every month to 50 employees dedicated to brand safety.

Side by side with Search and Social, Taboola’s Discovery has become an essential strategy for brands to reach quality audiences in the open web on premium publisher sites. The hyper-growth follows several major product announcements from Taboola in the last year that have provided benefits to publishers, brands and consumers alike. In May 2017 Taboola introduced Taboola Feed to the market as the first feed platform on the open web serving relevant and personalized content, video and various experiences users might be interested in discovering next in an infinite scroll. Taboola also introduced Data Marketplace, a platform that surfaces the best performing third party data provider so that marketers can better target specific audiences and optimize towards key performance indicators (KPIs). In January of 2018, the company announced that its Self Service platform grew to a run rate of nearly $100 million just a year after launch.

“We are now a decade into our journey to fulfill our vision of becoming ‘The Recommender’ on the Open Web. We want to help users discover things anywhere they may be outside of a walled garden, drive growth to quality journalism and give brands an alternative to Search and Social. It’s been incredible to see a similar value exchange happening between users, publishers and brands around personalization all over the world including APAC, LATAM and EMEA,” said Adam Singolda, founder and CEO at Taboola. “Every brand has a story that needs to be discovered. At the same time, quality journalism needs to find its way to new loyal audiences and thrive in an era where battling for user attention is more challenging than ever. And every consumer should be empowered with information they may like but never knew existed. The past 10 years have been amazing, and I look forward to the next decade.”

About Taboola

Taboola is the leading discovery platform, serving over 450 billion recommendations of articles, blogs, videos, products and apps to over one billion unique users every month on thousands of premium sites and mobile carriers. Publishers, brand marketers, and performance advertisers leverage Taboola to retain users on their sites, monetize their traffic, and distribute organic and sponsored content as well as video to engage high-quality audiences. Partners include: USA TODAY, Huffington Post, MSN, Business Insider, The Independent, Welt, L’Express and The Weather Channel and other major publishers on every continent. A global company with local service touchpoints, Taboola is headquartered in New York City with offices in Bangkok, Beijing, Berlin, Hong Kong, Istanbul, London, Los Angeles, Mexico City, New Delhi, Paris, São Paulo, Seoul, Shanghai, Sydney, Tel Aviv, and Tokyo. Learn more at and follow @taboola on Twitter.


Karen Germ, 480-332-7949



Karen Germ, 480-332-7949