LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest analysis on the four common social media marketing mistakes that you should avoid. Be it a small business or an established business; everyone wants to jump on the bandwagon of making their brand presence felt through social media.
The popularity of social media marketing is spreading faster than forest fire among people because that’s where the crowd is listening, irrespective of what generation the crowd belongs to. Social media is one of the most economical and simplest mediums for companies to reach out to their target audience. Social media marketing works if it is done right. Therefore, Quantzig has listed four common mistakes that will keep you from realizing the full potential of social media marketing for your brand.
According to the social media marketing experts at Quantzig, “To understand the full potential of social media platforms for a brand, businesses should have a clear-cut game plan and devise the right tactics.”
View Quantzig’s comprehensive list of the four common social media marketing mistakes that you should avoid
Quantzig is a global analytics advisory firm concentrated on leveraging analytics for prudent decision making and offering solutions to clients across several industrial sectors. Listed below are the four common social media marketing mistakes that you should avoid.
Common social media marketing mistakes you should avoid
- Choosing the wrong tools: In today’s scenario, planning and analyzing the data appropriately becomes very important to make the right decisions. Companies can access customer data, so they should use the right tools to systematically assess data and offer real-time insights, which would help them in arriving at the right social media marketing strategy. They can either choose in-app statistical tools that are available in the social media app or use the third-party tools.
- Not having a social media marketing plan: Without a proper plan of action, the efforts put into a social media marketing strategy will go for a waste. There is no point in posting content time to time to attract more customers if there is no predefined strategy associated with it. Companies must have precise goals, budgets, and a solid plan of action that summarizes what they are trying to achieve, how the results will be measured, how they will achieve the goal, and the allocation of resources needed.
- Setting the wrong KPIs: In social media marketing, many marketers tend to use the vanity metrics as parameters against which the performance is measured. It is the wrong way to measure the effectiveness of a brand’s social media marketing strategy. Companies must ideally be gauging the effect of the social media efforts on the audience and business, rather than the total number of followers as it is no different from traditional marketing channels.
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Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.