ATLANTA--(BUSINESS WIRE)--Cardlytics (NASDAQ: CDLX), a purchase intelligence platform that makes marketing more relevant and measurable, today announced the appointment of two new executive hires to its leadership team: Randall Beard as Group President, Advertisers, and Shannon Johnson as Group President, Financial Institutions.
In his new role, Beard will focus on launching new products for marketers and expanding Cardlytics’ advertiser relationships. In her new role, Johnson will oversee Cardlytics’ growing network of financial institutions, helping Cardlytics’ financial institution partners expand their loyalty programs for increased customer engagement.
“At Cardlytics, we only hire forward-thinking people who want to push the boundaries of the status quo, and that’s why we’re thrilled to add Randall and Shannon to our team,” said COO and Co-Founder Lynne Laube. “Randall’s strong background in helping major advertising brands move the bottom line and Shannon’s extensive experience in driving bank customer engagement will make them both instrumental players as we continue to help marketers execute more effective campaigns and financial intuitions increase customer loyalty.”
Beard joins Cardlytics after serving as Global President for Ad Solutions, Expanded Verticals and Innovation at the Nielsen Company from 2009 to 2017, where he was one of two representatives of Turner's Ad Lab Advisory Board. Before working at Nielsen, Beard served as SVP and Global Head of Marketing and Product at American Express and as Global Head of Marketing at UBS. He began his career with Procter & Gamble.
Johnson joins Cardlytics from SunTrust, where she was SVP and Head of Consumer Direct Lending. Prior to this role, she served as SVP and Head of Consumer Deposits and Payments, where she sponsored and launched Cardlytics’ SunTrust Deals program. Previously, Johnson held numerous senior positions at PNC, where she co-developed one of Cardlytics’ first large bank contracts and implementations, PNC Purchase Payback. She began her career at McKinsey & Company, where she served clients in the Retail and Financial Services industries.
Cardlytics (NASDAQ: CDLX) uses purchase intelligence to make marketing more relevant and measurable. We partner with more than 2,000 financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Chicago and San Francisco. Learn more at www.cardlytics.com.
This press release contains forward-looking statements. All statements contained in this press release other than statements of historical facts are forward-looking statements. Forward-looking statements contained in this news release include statements relating to Cardlytics’ launching new products, expanding advertiser relationships, and growing financial institutions’ loyalty programs. All forward-looking statements reflect management's present expectations regarding future events and are subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from those expressed in or implied by any forward-looking statements. These risks, uncertainties and other factors include, among others, Cardlytics’ ability to continue to add new financial institutions, or FIs, partners and marketers and maintain existing FI partners and marketers, with respect to Cardlytics Direct, its ability to increase FI partner customer engagement from new and existing FI partners, competition in the markets in which Cardlytics operates, market growth, and its ability to innovate, as well as other risks and uncertainties set forth in the “Risk Factors” section of Cardlytics’ prospectus filed pursuant to Rule 424(b)(4) under the Securities Act of 1933, as amended, on February 9, 2018, and subsequent reports Cardlytics files with the Securities and Exchange Commission. Given these risks, uncertainties and other important factors, undue reliance should not be placed on these forward-looking statements. These forward-looking statements represent Cardlytics’ estimates and assumptions only as of the date made, and except as required by law, Cardlytics undertakes no obligation to revise or update any forward-looking statements for any reason.