BARCELONA, Spain--(BUSINESS WIRE)--Ooredoo announced today sustained growth, positive business impact and a new social media channel for its Ooredoo Next digital engagement platform developed in partnership with FastForward.ai, a Silicon Valley tech company revolutionizing engagement in the 4-billion customer pre-paid mobile market. Supported by a real-time API platform featuring artificial intelligence and machine learning, Ooredoo NEXT allows mobile users in the Maldives to easily engage with Ooredoo inside social media channels such as Viber, Facebook Messenger and check best offers, best data add-ons or just manage their Ooredoo services using real-time automated answers.
Ooredoo Maldives CEO, Najib Khan said: “With the launch Ooredoo Next we pioneered digital transformation and opened this innovation to all mobile users in the Maldives. In just 5 months from launch, Ooredoo Next features fast-paced growth, attracting higher-value users and significantly increases loyalty to Ooredoo brand. We use this state of the art platform to engage with our customers in a new way, tailored to their needs. Today we announce Ooredoo Next will come to Viber, one of the most popular social platforms in the Maldives.”
Augie K. Fabela II, Co-Founder and CEO, FastForward.ai Inc. said: “We are bringing Silicon Valley user experience to the Telco world. With a simple swipe and tap, mobile pre-paid customers can now activate top-ups, promotions and manage their account inside Messenger and Viber: where customers spend most of their mobile Internet time. Our results with Ooredoo Next show that the future of mobile engagement lies inside social and messaging networks and our platform makes this possible to every mobile carrier world-wide.”
Ooredoo Next key business impact:
- 40% month-on-month growth of Monthly Active Users
- 80% of Ooredoo Next users are frequent users
- 10 times more efficient digital marketing campaigns for Ooredoo inside new digital channel *
- Ooredoo Next is available to any Maldives users of Facebook Messenger
- Starting March 2018, Ooredoo Next will be also available in Viber Messenger
* compared to average Ooredoo SMS campaigns
For more information, customers can visit ooredoo.mv, or reach out to customer care representatives via 929.
Ooredoo is an international communications company operating across the Middle East, North Africa and Southeast Asia. Serving consumers and businesses in 10 countries, Ooredoo delivers the leading data experience through a broad range of content and services via its advanced, data-centric mobile and fixed networks.
Ooredoo served 164 million customers and generated revenues of QAR 32.7 billion as of 31 December 2017. Its shares are listed on the Qatar Stock Exchange and the Abu Dhabi Securities Exchange.
About Ooredoo Maldives
Ooredoo Maldives provides a wide range of innovative voice and data services tailored to the growing needs of today’s consumers and businesses. Guided by its vision of enriching people’s lives and its belief that it can stimulate human growth by leveraging communications to help people achieve their full potential, Ooredoo has transformed the telecommunications industry for the people of the Maldives.
With the aim to open up the opportunities of the digital age to local communities and businesses, the company continues to invest in the most advanced technologies and innovations, providing the largest and only nationwide 4G+ network in the Maldives.
Ooredoo Maldives generated revenues of US$119.6mn and a Net Profit of US$ 37.6mn as of 31 December 2017.
About FastForward.ai Inc.
FastForward.ai, headquartered in San Francisco, California, offers proprietary cloud-based technology through its FastForward NXT™ platform. We create a digital channel for mobile pre-paid customers inside social media, offering light-touch promotion and account management using a real-time API platform, artificial intelligence and machine learning. We bring Silicon Valley technology and innovation to mobile operators, offering unprecedented pre-paid customer identity, intelligence and a communication channel to better serve the over 4 billion pre-paid mobile customer market.
Facebook Messenger: fastforward.ai