NEW YORK--(BUSINESS WIRE)--Stoli® Vodka, the original premium vodka with uncompromising quality since 1938, is the official vodka partner of Red Sparrow, the highly anticipated film from 20th Century Fox, hitting theaters this Friday, March 2nd. Jennifer Lawrence stars as Dominika Egorova, the newest recruit of Sparrow School, a secret intelligence training service. Playing a small role in the film, Stoli was featured at last night’s star-studded New York City premiere where Stoli Red Sparrow-themed cocktails were served.
20th Century Fox Film and Stoli have partnered on a “Vodka MasteRED” co-branded multi-media campaign running in print, digital and radio on ESPN Radio’s Golic & Wingo. Red Sparrow content will run on Stoli’s Instagram and Facebook channels along with a sweepstakes to win a seductively stylish, top-secret trip to NYC. Additionally, audiences of age can enjoy cocktails like the “Red Mule” and the “Raz Sparrow” in souvenir cups while taking in the film at select locations of the following theaters: Bow Tie Cinemas, Cinema West, Cinemark, Metropolitan Theatres, Movie Tavern, Santikos Theatres, and ShowBiz Cinemas.
Russell Pareti, Senior Vice President of Marketing at Stoli Group USA said, “Stoli is becoming a staple with empowering female leads who match the bold character and independent spirit of our vodka. The early buzz with Red Sparrow and our partnership has been overwhelmingly positive. We’re looking forward to hearing from our fans once they are able to check out the film in theaters this weekend.”
“Even though Stoli is such a well-known, respected brand, there is a subtle mystique it holds that made it a true fit for the film and our campaign,” added Zachary Eller, Executive Vice President, Marketing Partnerships, 20th Century Fox. “And the signature cocktails will enhance the in-theater experience for many moviegoers nationwide.”
Part of SPI Group – one of the world's leading premium spirits businesses – Stoli® Group was established in 2013 as the division responsible for the management, distribution and marketing of SPI's global spirit portfolio.
Stolichnaya, Stoli, the bottle shape, the label/s are trademarks, depending of the country, of ZHS IP Americas Sàrl, ZHS IP Europe Sàrl or ZHS IP Worldwide Särl.
About Red Sparrow
When she suffers a career-ending injury, prima ballerina Dominika Egorova and her mother are facing a bleak and uncertain future. That is why Dominika finds herself manipulated into becoming the newest recruit for Sparrow School, a secret intelligence service that trains exceptional young people like her to use their bodies and minds as weapons. After enduring the perverse and sadistic training process, she emerges as the most dangerous Sparrow the program has ever produced. Dominika must now reconcile the person she was with the power she now commands, with her own life and everyone she cares about at risk, including an American CIA agent who tries to convince her he is the only person she can trust.
In theaters March 2, 2018
About Twentieth Century Fox Film
One of the world’s largest producers and distributors of motion pictures, Twentieth Century Fox Film produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of 20th Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Twentieth Century Fox Animation and Twentieth Century Fox Family.