In this digital age, a dedicated commitment to the omnichannel will achieve superior customer experiences that will pay dividends through increased traffic, customized guest targeting, and improved overall loyalty.
This research will help you:
- Understand what trends are surfacing in the gaming and hospitality digital signage market.
- Evaluate digital signage vendors and products and their alignment to your enterprise needs.
- Determine which products are most appropriate for particular features, use cases, and scenarios.
How it got here:
- Digital signs, also known as digital out-of-home (DOOH) advertisements or digital media networks, belong to a segment of the signage industry that capitalizes on technologies such as LCD, LED, and projectors to display digital marketing images, videos, maps, and other dynamic and interactive content.
- Digital signage evolved concurrently with the internet in the early 90s as static duratrans signs and TV commercial effectiveness had stagnated. Through the use of video, players, and commercial displays via the internet, the idea of digital signage was born.
- Initially very expensive, displays such as LCD and projectors dropped significantly in price during the early 2000s, making them much more accessible for all organizations.
- Once established, retailers, restaurants, casinos, and hotels began exploring options to provide guest services and advertisements in much more interactive ways, starting with meeting room wallboards to public space end-caps to ambiance-creating lobby columns.
Included in this Vendor Landscape:
- 22 Miles, a relatively new digital signage provider, places priority on creating an integrated end-user experience. 22 Miles is expanding its global operations and has solidified its place in the market through continuous growth.?
- Appspace entered the digital communication market in 2002, focusing primarily on internal workforce communication. Appspace has now expanded beyond internal communications to retail, education, etc. content management and digital signage.
- Barco X2O. X2O Media was acquired by the visualization giant Barco in 2014. Founded in 1934, Barco has a global reach with clients in a variety of industries including venues, hospitality, healthcare, and education. X2O Media continues to place significant emphasis on research and development, constantly enhancing its feature set.?
- BroadSign, a cloud-based provider of digital signage solutions to customers in over 40 countries, was purchased by JedFam Group in 2012. Its platform powers over 120,000 displays in venues such as airports, cinemas, shopping malls, and offices.
- Carmanah Signs was acquired by Stratacache in November 2013. Carmanah Signs is an established market provider of digital signage in the lottery and gaming sector with over 100,000 jackpot signs deployed in over 500 casinos globally.
- CastNET, a division of Alpha Video and Audio, has been specializing in digital signage content creation and management since the early 90s. CastNET is deployed at casino properties around the world including Holland, Malaysia, Italy, and the US.
- DISE, a Swedish organization founded in 2004, has amassed a strong presence in over 30 countries and more than 10,000 licenses throughout the world. DISE focuses on scalable digital signage solutions is the transport, finance, retail, government, and sport industries.
- Four Winds Interactive (FWI) is a significant player in visual communications (more than 500,000 signs deployed globally) to build, deploy, and manage visual applications across enterprise digital signs, interactive kiosks, desktop, web, and mobile.?
- JANUS Displays. Morrow Technologies, a long-standing vendor in the visual communications space, launched JANUS Displays in 1987, which services the digital signage needs of all industries, including casinos, hospitals, hotels, universities, and conference centers.
- Nanonation is an established provider of digital communication and visualization solutions. Nanonation services primarily the retail, hospitality, entertainment, and financial services sector and has deployed over 40,000 displays globally.
- Paltronics, a strong player in the Asian and Australian gaming industry since 1999 but able to provide products world-wide including North America, focuses primarily on slot-bonusing tech, progressive slot meters, and table-game signs.
- Scala. As a pioneer in the industry with more than 500,000 signs throughout 100 countries, Scala has over 25 years of digital signage experience across wide-ranging industries like retail, finance, education, healthcare, and gaming.
Scientific Games acquired Bally Technologies in 2014 and is a global
provider of slots, video machines, casino management systems, and
networked solutions for the lottery and gaming industry. Bally
acquired Planar Systems Inc.'s CoolSign digital signage business in
- 22 Miles
- Barco X2O
- Carmanah Signs
- Four Winds Interactive
- JANUS Displays
- Scientific Games
For more information about this report visit https://www.researchandmarkets.com/research/q46hx2/digital_signage?w=4
Source: Info-Tech Research Group