Bluhawk Takes Off

Price Brothers’ mixed-use development adds sport venue operator Sport Stable to team

Price Brothers announced that its $750 million, 277-acre Bluhawk mixed-use development will launch with a new, $205 million Project Area 1. (Photo: Business Wire)

OVERLAND PARK, Kan.--()--Price Brothers today announced that its $750 million, 277-acre Bluhawk mixed-use development will launch with a new, $205 million Project Area 1 that brings forward a redesigned civic and community center / arena, an indoor multi-sport complex, additional restaurant and retail along with the existing grocery-anchored neighborhood retail.

Project Area 1 includes:

  • 59.2 acres
  • 300,000-square-foot indoor, multi-sport complex
  • 3,500-seat, 120,000-square-foot civic and community center / arena
  • 133,500-square-foot existing grocery-anchored neighborhood shopping center
  • 70,000 square feet of new restaurant and retail
  • 99-room hotel

“Bluhawk is excited to have an agreement with Superior, Colorado-based Sport Stable to operate our indoor, amateur multi-sport complex,” said Doug Price, company president. “The enthusiasm of Sport Stable, and the interest we have received in bringing a high-level, amateur hockey team to Kansas City, has driven us to re-sequence the project and move the Cosmosphere and next generation outlet retail to Project Area 2. It became apparent that the prudent path was this transition to best position the project for securing an anchor tenant.”

Project Area 2 includes:

  • 32.7 acres
  • 40,000-square-foot Cosmosphere Innovation Space
  • 316,900 square feet of outlet retail and restaurant offerings
  • 100-room hotel above retail
  • 150-room hotel above retail
  • 80,000 square feet of Class A office above retail
  • 800-stall parking structure

Price said Bluhawk will work with the City of Overland Park on a STAR bond request appropriate to this revised Project Development Plan (PDP).

Bluhawk started going vertical in 2015 and already has sold nearly all of its single-family home sites. In addition, currently open are Shawnee Mission Health Blue Valley, South Overland Park public safety administration building, Cosentino’s Market and other nearby retail as well as the 159th & Antioch interchange. Price said everything is coming together to fulfill the company’s vision of developing a job-creating community asset that generations of Overland Park families as well as visitors from across and outside the state will enjoy.

Bluhawk will be a place where active minds and energetic bodies can thrive. “Some will call it home,” he said. “Some will visit frequently. To all, it will offer an intersection of health, knowledge and leisure. Bluhawk will be about well-being, learning and playing – a next generation destination designed for both today and tomorrow.”

Civic and Community Center / Arena

In its new PDP, the Bluhawk team right-sized the civic and community center / arena to 3,500 seats and evolved its use. In addition to high-level amateur hockey home games, it will be available for other student- and family-oriented occasions such as graduations, state athletic competitions and expos.

Amateur Hockey

“Bluhawk is committed to bringing a high-level amateur hockey team to Kansas City,” said Price. “It’s a growing sport at the junior, or amateur, level, and the missing piece for our community is ample quality facilities. Bluhawk’s arena, which also will be used for other regional events, solves for that.” Price added that the attendance for amateur hockey games within some traveling leagues averages about 2,700, which underscored Bluhawk’s rationale to reduce the size of the arena.

Indoor, Multi-Sport Complex

Sport Stable, a Colorado-based, multi-sport venue owner/operator, is a joint venture partner with Price Brothers and will share in ownership and operate the complex that is geared to hosting local, regional and national competitive and recreational sports. It will feature rinks, fields and courts for amateur soccer, football, futsal, lacrosse, rugby, baseball, softball, hockey, golf, volleyball, basketball, trampoline and rope climbing. For traveling teams the complex is designed to support their needs with a pro shop, spacious locker rooms, high-tech team meeting space and other amenities including a restaurant that overlooks the indoor sports fields.

Cosmosphere Innovation Space

“The Cosmosphere Innovation Space will be an immersive, STEM and exploration experience for youth and families,” said Price. “With all the fast-moving innovation in technology and science, the new project area sequencing allows us the time needed to create the most contemporary and dynamic programming.” The Cosmosphere Innovation Space and its well-known founding location in Hutchinson, Kansas, are affiliated with the world-famous Smithsonian.

Outlet Retail

“Developments must innovate with retail models that offer both a unique brand experience and value,” said Price. “Bluhawk will be the next generation of outlet retail that offers immersive brand experiences.” Price added that the geographic draw from 60 to 100 miles and longer dwell times complement the Bluhawk model of encouraging out-state and out-of-state visitation and the attendant higher expenditures and sales tax generation.

“Kansas City is Price Brothers’ hometown and has been for nearly 100 years,” Price said. “Headquartered in Overland Park since the 1960s, our commitment is to build, own and operate our properties so we stay engaged with and accountable to the residents, workers and community members who live, work or enjoy their leisure time within them. It is no different with Bluhawk.”


for Price Brothers
Melissa Sturges, 816-213-3248

Release Summary

Price Brothers announced that its $750 million, 277-acre Bluhawk mixed-use development will launch with a new, $205 million Project Area 1.


for Price Brothers
Melissa Sturges, 816-213-3248