NEW YORK--(BUSINESS WIRE)--Cascade Platinum Dishwasher Detergent and Cascade Platinum Dishwasher Cleaner have both been named Product of the Year winners for 2018. Cascade Platinum and Cascade Platinum Dishwasher Cleaner have received top honors in the Dish Care category of the world’s largest consumer-voted award for product innovation. Winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner Kantar TNS, a global leader in consumer insights.
NEW Cascade Platinum is so tough it even cleans burnt-on food with no pre-wash needed. The Cascade Platinum formula has been reinvented with 33 percent more cleaning ingredients to break down even burnt-on food that others can’t remove, and a new formula delivers Cascade’s best shine ever. With new Cascade Platinum, consumers can skip the pre-wash, and let Cascade Platinum do the dirty work. Cascade Platinum is available at mass merchandise outlets, grocery retailers, home improvement stores and e-retail sites throughout the U.S.
“We understand that habits are hard to break, but Cascade Platinum urges people to skip pre-washing their dishes,” said Kristine Decker, Brand Director, North America and Global Dish Care at Procter & Gamble. “Cascade Platinum was developed with special enzymes that latch on to leftover food particles, breaking them so they can wash away even food that’s been left on up to 24 hours. Cascade Platinum is our best clean for sparkling silverware, dishes and even your dishwasher. We are honored that Cascade Platinum Dishwasher Detergent and Dishwasher Cleaner have been selected as 2018 Product of the Year Award winners by consumers.”
For over thirty years, Product of the Year has guided consumers to the best products on the market across 37 countries, while rewarding manufacturers for quality and innovation. Each year, Product of the Year takes entries from new consumer products launched within the previous year that demonstrate advancement within their industry. Product nominations are placed into categories including beauty, personal care, household essentials, food and beverage, pet care, etc., and are assessed on seven key measures. One product is named the winner of each category, based on the results of the consumer survey.
“In a saturated landscape filled with so many product launches and claims, Product of the Year aims to guide consumers as they seek out the best items on the market. This year, a record number of products entered to compete for the winning spot in their respective categories. With the help of 40,000 consumers nationwide, we are excited to honor these winners,” said Mike Nolan, CEO of Product of the Year. ”Product of the Year’s distinctive red seal of approval continues to help shoppers find the best new products on the shelves and give the winners a well-earned competitive advantage.”
The complete list of 31 winners selected to receive the 2018 Product of the Year Award can be found at productoftheyearusa.com or follow along on social with #POYUSA2018.
Cascade Platinum and Cascade Platinum Dishwasher Cleaner are available at retailers nationwide. For more information regarding Cascade Platinum and Cascade Platinum Dishwasher Cleaner and other Cascade product offerings, please visit Cascadeclean.com.
In 1953, Cascade entered the automatic dishwashing market with claims of “spotless dishes” to the four percent of households with dishwashers. The fast-moving world of household innovations was just in its beginning stages, and Cascade stayed at the forefront for the next 50 years by developing a range of automatic dishwashing products perfect for a variety of families, needs, and lifestyles. Today, with decades of experience and dishwashers in more than 60-percent of households, Cascade continues to grow, striving for immaculate dishes every time with its brilliant automatic dishwashing powders, gels, pacs, and additives.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
About Product of the Year
Product of the Year is the world's largest consumer-voted award for product innovation. Established 30 years ago, POY currently operates in 37 countries with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar TNS, a global leader in consumer insights. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. For more information, visit productoftheyearusa.com.
About Kantar TNS
Kantar TNS is one of the world’s largest research agencies with experts in over 90 countries. With expertise in innovation, brand and communication, shopper activation and customer relationships we help our clients identify, optimize and activate the moments that matter to drive growth for their business. We are part of Kantar, one of the world’s leading data, insight and consultancy companies. Find out more at www.tnsglobal.com.