DUBLIN--(BUSINESS WIRE)--The "Global Bluetooth Beacon Market Insights, Opportunity Analysis, Market Shares and Forecast, 2017 -2023" report has been added to ResearchAndMarkets.com's offering.
The key factors driving market growth are growth in mobile payments to boost beacons demand, increased penetration in retail sector, need for enhanced customer experience and growing integration of beacons in cameras, LED lighting, Point of Sale (POS) devices, digital signage, and vending machines.
The global bluetooth beacon market is positively influenced by the presence of leading companies such as Bluecats, Paypal, Kontakt.io, Gimbal, Fathom etc. Product launches, joint ventures, and mergers and acquisitions are some of the crucial strategies adopted by key market players to gain competitive advantage.
Global bluetooth beacon market report covers segmentation analysis of type, applications and end users. Report further covers segments of technologies used in bluetooth beacons include iBeacon, Eddystone, Microsoft 10 etc. iBeacon is dominating the technology segment and accounted for 77% adoption in retail sector in 2015. This is due to surging demand for providing location-based notification and information to nearby smartphones which are compatible with the iBeacon protocol.
However, Eddystone is expected to emerge as the fastest growing technology segment due to its open format and its ability to offer a wide range of solutions for proximity interactions without the requirement for native apps. Report further covers segments of platforms which include closed source and open source. The end users of bluetooth beacon include retail, travel and tourism, healthcare, financial institutions etc. Retail is the leading end user sector and accounted for over 65% revenue share in 2016 owing to the increased adoption of bluetooth beacons for the enhancement of customer experience.
- Growth in Mobile Payments
- Increased Penetration in Retail Sector
- Need for Enhanced Customer Experience
- Growing Integration of Beacons in Cameras, LED Lightings, Point of Sale (POS) Devices, Digital Signage, and Vending Machines
- Privacy and Security Issues
- Fluctuation in Signal Strength
- Technological Advancement
- Limited Transmit-Only Protocol
- Variation of Frequency
Key Topics Covered:
2. Market Overview
3. Market Determinants
4. Market Segmentation
5. Competitive Landscape
6. Geographic Analysis
7. Company Profiles
- Accent Advanced Systems, Slu (Spain)
- Aruba Networks (U.S.)
- Blue Sense Networks (UK)
- Bluecats (U.S.)
- Bluvision, Inc. (U.S.)
- Estimate, Inc. (U.S.)
- Fathom (Canada)
- Gelo Inc. (U.S.)
- Gimbal, Inc. (U.S.)
- Glimworm Beacons (Netherlands)
- Kontakt.Io (Poland)
- Onyx Beacon Ltd. (Romania)
- Paypal (U.S.)
- Radius Networks Inc. (U.S.)
- Sensorberg Gmbh (Germany)
For more information about this report visit https://www.researchandmarkets.com/research/mjpct7/global_bluetooth?w=4