AMHERST, Mass.--(BUSINESS WIRE)--OrthoLite, the leading provider of comfort and performance insoles, announces the promotion of C.B. Tuite to Chief Sales Officer as the company expands globally and identifies strategic opportunities. For the last three years, he previously served as the company’s Senior Vice President of Sales and Marketing.
In this new role, C.B. will lead the growth strategy while driving further expansion into new sales channels across multiple categories along with managing the innovation and marketing of all new and existing comfort technologies. As OrthoLite further expands its collaborative efforts to create performance solutions for over 250 footwear brands, he will expertly oversee existing brand partnership support throughout the U.S., Europe and Asia.
“C.B.’s leadership qualities and guidance have been highly instrumental to OrthoLite’s continued success over the last few years and he has helped to further refine our strategic vision going forward,” said Glenn Barrett, CEO of OrthoLite. “We are thrilled to recognize C.B’s significant role in our management team and being an integral part of the company’s next phase of success.”
C.B. has over 25 years of sales strategy and execution experience within a variety of industries, offering an unparalleled track record to OrthoLite’s leadership team. Prior to OrthoLite, C.B. was the General Manager of ECCO Shoes, the Vice President of IGF Footwear, the Director of Sales at FGXI/Essilor, and most recently he helped successfully launch Arccos as their Vice President of Sales.
“I am honored by this opportunity and proud to be part of our dynamic and innovative company,” said C.B. “I look forward to supporting our team, delivering on our promises, and further elevating our brand partner’s overall experience with OrthoLite through our ongoing and collaborative efforts. The sales team’s dedication and expertise are well-positioned for continued growth and we have built a solid foundation to properly support our expansion plans.”
American owned and operated, OrthoLite is a totally vertically integrated insole manufacturer as well as a chemical systems-house producing proprietary open cell polyurethane formulations. OrthoLite has sales offices in the United States, Vietnam, Asia and Europe as well as manufacturing facilities in China, Vietnam and Indonesia. OrthoLite insoles retain all attributes such as long-lasting cushioning, unmatched breathability and moisture management for the lifetime of a shoe. OrthoLite insoles keep the environment in mind by containing proprietary bio-oil and recycled rubber formulations. These factors drive continued brand loyalty and improved sell-through for more than 250 shoe brands.
OrthoLite, headquartered in Amherst, MA, is the world’s #1 supplier of open cell foam technology found in more than 500 million adults’ and children’s shoes across all categories each year such as Nike, Adidas, ASICS, Clarks, Converse, Jordan, Reebok, Kenneth Cole, New Balance, Timberland, Tory Burch, Lacoste, Keds, Johnstone & Murphy, Wolverine, Rockport, ECCO, and Vans. OrthoLite combines polyurethane and recycled rubber to provide superior cushioning, comfort, performance and breathability. OrthoLite is committed to helping athletes of all ages achieve their dreams. OrthoLite is the Official Insole of the New York Yankees and partner of the American Trail Running Association (ATRA). To learn more about the benefits of OrthoLite or purchase a pair of Insoles, visit www.ortholite.com.