BOSTON--(BUSINESS WIRE)--BlueConic, the world’s simplest and most accessible customer data platform (CDP) provider, today announced 3x year-over-year growth, the result of increased demand for its CDP solution in the US Market.
The CDP market is a $300 million dollar emerging growth industry that addresses marketer demand for more effective customer data unification and access. BlueConic is recognized as one of the leaders in the segment. The industry analyst firm Gartner included BlueConic as the only named CDP vendor in its 2017 Magic Quadrant for Digital Marketing Hubs.
Sophisticated marketers, such as Hearst Newspapers, National Geographic, Revzilla, and Kiplinger embraced BlueConic’s CDP in 2017 to unify, enhance, and activate customer data. BlueConic clients see improvements in marketing programs across the customer life cycle, including double-digit improvement on ROAS (return-on-advertising spend) and tripling of email open rates.
In its January 2, 2018 CDP Industry Update the CDP Institute recognized BlueConic as one of the fastest growing companies in the space, and made note of BlueConic’s rapidly expanding team. Several industry experts joined the company recently, including:
- Michele Szabocsik, vice president of Marketing - Ms. Szabocsik comes to BlueConic from Visual IQ with years of B2B digital marketing experience and in marketing technology specifically.
- Ryan Fecher, director of Inside Sales - Mr. Fecher is a seasoned sales executive, previously of Boston-based sales intelligence software firm, InsightSquared.
- Lauren Pettiglio, director of Demand Generation - Prior to joining BlueConic, Ms. Pettiglio was responsible for demand generation at TripAdvisor and has also held B2B marketing roles for Brainshark and CA Technologies.
“Smart marketers have a vision for accessing and utilizing data to drive better customer experiences, and more revenue. Often these marketers are lacking the tools and resources to act on their vision. They do not have a way to leverage the massive volume of customer data that exists across many systems,” explains Bart Heilbron, Founder and CEO of BlueConic. “That is where we come in. Our CDP allows companies to conduct omni-channel marketing and personalization by unifying all data. It is a compelling solution that is proving irresistible for large-scale marketers.”
The future of marketing hinges on the ability to identify, understand, and interact with customers on an individual basis. It is BlueConic’s mission to drive better outcomes by translating intent into insight to improve marketers’ actions. Hundreds of brands worldwide, including Hearst Newspapers, Moen, T-Mobile, ING, America’s Test Kitchen, and American Kennel Club, currently leverage the BlueConic customer data platform to drive cross-sell and upsell initiatives, increase conversions and decrease waste to grow incremental sales and revenue. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Follow us on Twitter @BlueConic and “Like” us on Facebook.