The amount of total counterfeiting globally has reached to 1.2 Trillion USD
The estimated losses due to counterfeiting of Clothing, Textile, Footwear, Cosmetics, handbags, and Watches amounted to 98 Billion USD which includes counterfeiting from offline as well as online mediums.
The growth in global trade and technology has positively affected many markets across the world but along with that, it has some major adverse effects as well. Business organizations spend a lot of money, time and resources on protecting their brand and trademarks. But even after all the measures, the counterfeit market is booming rapidly.
The Global Brand Counterfeiting Report, 2018 has addressed the issue of proliferation of trademark counterfeiting in this technologically driven era. The globalization of trade and communication has offered unparalleled opportunities for organized crimes to engage in illicit trade and counterfeiting so as to increase their economic influence. The report has focused on those economies where the consumers have the highest buying power namely, France, Germany, Hong Kong, China, Italy, Japan, Singapore, UAE, UK, and the USA.
The report focuses on greatest challenges faced by the law enforcement agencies regarding illicit trade and intellectual property crimes. These crimes have generated serious economic challenge along with social and environmental harm. The illegitimate acts also have a bad impact on the overall growth of the businesses. The illicit value chains and free trade zones make it easier for the counterfeiters to trade in fake goods without any fear of being caught.
The report explicates that the problem of counterfeiting is longstanding and is growing more and more in scope and magnitude. The government and business organizations are concerned because of the adverse impact of such illicit activities. Counterfeiting also poses threats to the welfare of consumers, along with that it also disrupts the whole society on various levels and harms the reputation of the businesses. Counterfeiting has amounted to great losses for the brand owners and especially the luxury brands. The report has made conscious efforts to curb this issue by providing various legal and technological recommendations.
Key Topics Covered:
1. Counterfeiting in the Fourth Industrial Revolution
2. The State of Counterfeiting
3. Globalization - A Double Edged Sword
4. Manufacturing Outsourcing - A blessing in Disguise
5. Luxury Brands & Celebrity Endorsement
5.1. The insignia
5.2. History of celebrity's promotion
5.3. Is there any medium as connected as Internet?
5.4. We don't sell it; we provoke you to buy it
5.5. Average age globally
5.6. The Tags, Hashtags & Search
5.7. Fast Fashion
5.8. Adverse effects of Social Media
6. E Commerce - A New Platform for Counterfeiters
7. Case Laws
7.1. Gucci vs Alibaba
7.2. Cartier International Ag & Others vs Gaurav Bhatia & Ors
8. The other side of the E-commerce Industry
9. Social Counterfeiting - Counterfeiting on Social Media
10. Future Threat- 3D Printing & Counterfeiting
11. The illicit value chains
12. Trade Routes of Counterfeited Goods
12.1. Clothing and Textile
12.3. Cosmetics and Perfumes
12.4. Leather Articles and Handbags
13. Analysis - Agreements on Intellectual Property Rights
13.1. Trade Related Aspects of Intellectual Property Rights, (TRIPS)
13.2. Anti-Counterfeiting Trade Agreement
13.3. EU Directives and Regulations
13.3.1. EU E-commerce Directive
13.3.2. EU Customs Regulation
14. Analysis - Secondary Liabilities
14.1. Auction Sites
14.2. Internet service providers
15. Counterfeiting & Trademark Infringement in Biggest Markets
15.4. Hong Kong
15.8. United Arab Emirates
15.9. United Kingdom
15.10. United States of America
16. Recommendations for Anti-Counterfeiting
- Blackberry (BBM)
- Blockchain Tech Ltd.
- Cartier International Ag.
- Christian Louboutin
- Igneia technology
- Michael Kors
For more information about this report visit https://www.researchandmarkets.com/research/7j7l2n/global_brand?w=4