Pandora Unlocks On-Demand Listening With Video Ads

Ad-supported listeners can now search and play songs, albums and playlists on-demand with a complimentary session of Pandora Premium

OAKLAND, Calif.--()--Pandora (NYSE:P), the largest streaming music player in the U.S., will now offer ad-supported listeners access to on-demand listening experiences after viewing a 15-second video ad. When listeners search for a specific song, album or playlist, or have one recommended to them by Pandora, they’ll have the option to view the ad in order to unlock a Pandora Premium listening session. With these additions, Pandora now offers the best mobile and tablet solution in the market for music-lovers seeking an on-demand listening experience, whether you watch an ad or pay for a subscription.

“Our ad-supported listeners’ top request has consistently been the ability to directly play the specific songs, albums, or playlists they want,” said Roger Lynch, President & CEO, Pandora. “These new features address that need by marrying rewards-based advertising with the best-in-class on-demand experience we’ve created with Pandora Premium. This unrivaled experience will drive listeners to Pandora and drive awareness for Premium, while also creating new opportunities for artists, labels, publishers and advertisers.”

“Pandora continues to deliver product enhancements that create the ultimate music streaming destination for listeners, giving them more of what they want, when they want it,” said Chris Phillips, Chief Product Officer, Pandora. “The ability for our ad-supported users to search and play songs in our Premium product is game-changing not only for listeners, but also for artists and advertisers. For artists, it creates new avenues of promotion by providing fans with direct links to play their music. For advertisers, it offers new ways for brands to build trust and create value for their audience.”

Pandora’s new features now offer ad-supported listeners:

  • Access to music on-demand by viewing an ad: For the first time, search and play songs, albums, and playlists by viewing a video ad to unlock a session of Pandora Premium to enjoy music from your favorite artists.
  • The most personalized autoplay experience on the market: Lean in to listen to music on-demand, or lean back and let the power of Pandora’s Music Genome Project take over with recommendations unique to each listener.
  • The best listening experience on mobile: Listen to uninterrupted music in the background on mobile devices while on-the-go and multi-tasking with Pandora’s intuitive and easy-to-navigate mobile app.

Launched earlier this year, Pandora Premium combines the best of Pandora’s beloved personalized radio with the ability to search and play any track or album, as well as a unique set of playlist features tailored to each person’s distinct preferences.

This feature will enhance Pandora’s existing Video Plus solution for advertisers, which aligns 15 second guaranteed video ad views to key product features. Brands looking to take advantage of this opportunity can learn more HERE.

This new functionality is also available for Pandora Plus listeners.


Pandora is the world’s most powerful music discovery platform – a place where artists find their fans and listeners find music they love. We are driven by a single purpose: unleashing the infinite power of music by connecting artists and fans, whether through earbuds, car speakers, live on stage or anywhere fans want to experience it. Our team of highly trained musicologists analyze hundreds of attributes for each recording which powers our proprietary Music Genome Project®, delivering billions of hours of personalized music tailored to the tastes of each music listener, full of discovery, making artist/fan connections at unprecedented scale. Founded by musicians, Pandora empowers artists with valuable data and tools to help grow their careers and connect with their fans. | @pandoramusic | | @PandoraBrands |


Dayle Dempsey, 310-593-8152

Release Summary

Pandora will now offer ad-supported listeners access to on-demand listening experiences after viewing a 15-second video ad.


Dayle Dempsey, 310-593-8152