COLUMBUS, Ohio--(BUSINESS WIRE)--Plus size apparel brands Lane Bryant and Catherines are thrilled to announce that both brands have raised over $700K in donations to benefit the Breast Cancer Research Foundation (BCRF).
Donations raised by both brands will benefit two life-saving research initiatives funded through BCRF: a project studying the effect of novel chemotherapy drugs in Triple Negative breast cancer (TNBC) cells, as well as a project aimed to improve the sexual health of female breast cancer survivors.
Throughout the month of October, both brands offered a variety of ways for clients and associates to donate to BCRF. Lane Bryant and Catherines offered BCRF-dedicated products, and the brands donated 10% of the purchase price of each piece to the Foundation. Clients were also able to contribute to BCRF by purchasing an exclusive coupon book with a $5 donation, and were offered register round-up opportunities in stores.
Not only did Lane Bryant and Catherines raise donations for BCRF, both brands celebrated survivors, those who continue to fight, and the researchers working toward a cure for the disease with dedicated representation across each brand’s respective direct mail, digital and social media channels.
About Lane Bryant®: Lane Bryant® is the nation's leading women's special size apparel retailer, providing stylish and high-quality fashion in sizes 14-28. The Lane Bryant collection includes a wide selection of career to fashion conscious apparel as well as accessories, footwear, hosiery and Cacique® intimate apparel. Lane Bryant® fashions are available nationwide at its 776 Lane Bryant stores, and online. Lane Bryant is a wholly-owned subsidiary of Ascena Retail Group, Inc. (Nasdaq:ASNA). Please visit lanebryant.com and cacique.com for store locations and the latest fashion trend information.
About Catherines: As the fashion leader for extended plus sizes, Catherines occupies a special niche in the marketplace for an extremely underserved customer. The brand is the fashion and fit authority for women sizes 16W–34W and 0X–5X, including petites, inspiring women to feel stylish, beautiful and confident. Offering fresh, comfortable fashion that caters to customers' fit needs and lifestyle, Catherines' commitment to helping each customer look and feel her best is unparalleled. With nearly 400 locations nationwide, plus catherines.com, Catherines seeks to engage, connect, inform and inspire the women they serve. Catherines is a wholly owned subsidiary of Ascena Retail Group, Inc. (Nasdaq:ASNA). Please visit catherines.com for store locations and the latest fashion and trend information. Follow us on Facebook @CatherinesPlusSizes, and on Instagram, Twitter and Pinterest @CatherinesPlus.
About the Breast Cancer Research Foundation (BCRF): The Breast Cancer Research Foundation (BCRF) is dedicated to being the end of breast cancer by advancing the world's most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. This year, BCRF will award $59.5 million to support the work of more than 275 scientists at leading medical and academic institutions across 15 countries, making BCRF the largest private funder of breast cancer research worldwide. BCRF is one of the nation's most fiscally responsible nonprofits and is the only breast cancer organization in the U.S. with an "A+" from CharityWatch and Charity Navigator’s highest rating of four stars. Visit www.bcrfcure.org to learn more.