PrescribeWellness Survey: 42 Percent of Americans Would Like Their Pharmacists to Be More Active on Social Media

Americans Want to See Their Pharmacists on Facebook and Are More Likely to Try a Product Recommended by Their Pharmacists on Social Media

IRVINE, Calif.--()--PrescribeWellness, the cloud-based services company whose mission is to inspire collaboration for better health, today announced the results of its 2017 Pharmacy Social Media Survey. The survey, which was conducted by Propeller Insights on behalf of PrescribeWellness and fielded to more than 1,000 U.S. adults, looked at how Americans choose their pharmacy, what pharmacy services they most value, and their interest in interacting with their neighborhood pharmacists online and through social media.

In Google we trust

When looking for a pharmacy, more Americans put faith in Google (37 percent) than word of mouth (34 percent); another 18 percent look to Facebook.

What qualities do Americans value when choosing a pharmacy?

  • A pharmacy that accepts their insurance or Medicare Part D plan – 57 percent
  • Competitive drug prices – 50 percent
  • Expanded store hours – 45 percent
  • Useful website – 32 percent
  • Delivery options – 30 percent

Whether or not a pharmacy accepts their insurance or Medicare plan was an especially important consideration for Americans over the age of 55 (66 percent), as were competitive drug prices (58 percent).

An Rx for social media

Seventy-eight percent of Americans would consider following their pharmacist on social media—indeed, 48 percent already do—and 42 percent wish their pharmacist were more active on social media.

Nearly half of Americans (47 percent) say their preferred social network for interacting with their pharmacist is Facebook, followed by Twitter (15 percent) and Instagram (12 percent). A third of Americans (34 percent) are interested in their pharmacist’s website, and a quarter (25 percent) would be interested in an email newsletter.

Americans say the top benefits of following their pharmacist on social media include:

  • Deals and promotions – 58 percent
  • New offerings or services – 39 percent
  • Healthcare news – 37 percent
  • Relevant news and tips about health and wellness – 37 percent
  • Seasonal vaccine reminders – 31 percent

Almost all of the survey respondents (92 percent) would listen to recommendations from their pharmacist about health education or advice, and more than half (54 percent) would be more inclined to buy or use a new product that their pharmacist recommended on social media.

“These survey findings confirm that consumers would like to bring their relationship with their community pharmacist outside of the pharmacy setting and think of them as a valuable ally in their health and wellness,” said Al Babbington, CEO of PrescribeWellness. “As pharmacies continue to go ‘beyond the fill,’ social media is another tool they can use to connect with current—and prospective—patients by offering useful advice, vaccination reminders, promotions and other preventive care messages.”

Websites and apps for refills

Sixty-two percent of Americans use their pharmacy’s website. The website services they use the most include:

  • Refill requests – 61 percent
  • Online orders – 47 percent
  • Medication reminders – 29 percent
  • Medication list – 28 percent
  • Online appointments – 20 percent
  • Messages from their pharmacists – 19 percent

Forty percent of Americans say their pharmacy has a mobile app, which they use to place refill requests (48 percent), receive refill reminders (38 percent), and place orders (38 percent).

“Technology has become an integral part of a pharmacy’s ability to service its customers,” added Babbington. “PrescribeWellness is proud to be facilitating so many of these interactions for community pharmacies.”

Americans prefer their local pharmacies

Another recent PrescribeWellness survey revealed that Americans prefer visiting local pharmacies to their doctor’s for many services. Most of the reasons hinged upon convenience, and top reasons include:

  • Their pharmacy is a “one stop shop” for many health and wellness needs – 26 percent
  • The local pharmacy is easier to get to than the doctor’s office – 24 percent
  • They get faster (23 percent) and friendlier (22 percent) service
  • Their pharmacist helps keep their medications in order – 19 percent

Twenty-one percent of American parents say they prefer visiting their local pharmacy because it is more convenient than the doctor’s when they have the kids with them.

About PrescribeWellness

PrescribeWellness inspires collaboration for better health across America by connecting patients to locally owned community pharmacies. Its proprietary cloud-based platform empowers pharmacists to provide more effective preventive healthcare services, which improve medication adherence, chronic disease management, transitions in care, and population health. With data integration and behavioral science at the foundation, PrescribeWellness software solutions position the pharmacist at the center of community healthcare prevention. Inc. 5000 named PrescribeWellness one of America’s Fastest Growing Privately-Held Companies for the past two years. For more information, please visit


for PrescribeWellness
Alessandra Nagy


for PrescribeWellness
Alessandra Nagy